Table of contents
The Diffusion of a Pharmaceutical Innovation in Ireland
J.F. Ryan, J.A. MurrayDiscusses marketing problems associated with the introduction of new products that are often amenable to analysis and solution through using behavioural principles. Proposes that…
Opinions About Consumerism Issues Among Present and Future Norwegian Business Executives
Johan Arndt, Edgar Crane, Knut TallhaugExamines why the public are becoming increasingly concerned about marketing practices and corporate responsibility. States that present and future marketing executives in Norway…
A Performance Index for Evaluating Marketing Programmes
Benzion Barlev, Shlomo LampertSuggests a performance index, overcoming changing economic conditions and the effect of the product life cycle, thus serving as an extra aid to management, as existing measures do…
Smallest Space Analysis of Students' Attitudes on Marketing Education
Arthur MeidanSuggests that there are six major dimensions that influence students' attitudes on postgraduate marketing education selections and these are: practical considerations; curriculum…
The Marketing Man's Image of Himself and his Work Relationships
Ken Elliott, Charles MargerisonProvides a portrait of the marketer compared with other groups. Says it is clear that marketing people see themselves primarily as people who need or require considerable…
British Teachers' Conceptions of Marketing
Philip RossonPresents the findings of a survey carried out in the UK but based on one in the USA, on whether academic development and teaching of a subject is inextricably tied to educators'…
Effective Decision Aids in Marketing
J.R.C. WensleyStates that any decision aid assumes certain characteristics about the problem it is applied to. Proposes that the marketing situation is particularly one of aggregation – the…
The Social Responsibilities of Business: What Marketing Executives Think
B.Z. GidengilReveals that the evidence shows marketing practitioners, like their academic practitioners, differ widely in their views on the controversial issue of the social responsibilities…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall