Smallest Space Analysis of Students' Attitudes on Marketing Education

Abstract

Suggests that there are six major dimensions that influence students' attitudes on postgraduate marketing education selections and these are: practical considerations; curriculum requirements; convenience factors; experience with the institutions; academic factors; and admission considerations. Emphasises that with new, progressive business teaching postgraduate marketing programmes sprouting up, the face of European and UK marketing and business schools is changing rapidly. Investigates the attitudes of the major business schools in the UK towards the variables that influence the selection of marketing studies, focusing on finding relationships between dependent variables. Sums up that the expansion of the marketing concept to higher education industry, requires the adaptation and implementation of these findings, in order to improve.

Citation

Meidan, A. (1977), "Smallest Space Analysis of Students' Attitudes on Marketing Education", European Journal of Marketing, Vol. 11 No. 1, pp. 31-41. https://doi.org/10.1108/EUM0000000005003