British Teachers' Conceptions of Marketing

Abstract

Presents the findings of a survey carried out in the UK but based on one in the USA, on whether academic development and teaching of a subject is inextricably tied to educators' conceptions of the field of study. Uses tables to show the results of the questionnaire and discusses them in depth. Concludes externally controlled marketing courses might well be pressurised to accommodate a broader conception of marketing.

Citation

Rosson, P. (1977), "British Teachers' Conceptions of Marketing", European Journal of Marketing, Vol. 11 No. 1, pp. 51-61. https://doi.org/10.1108/EUM0000000005005