Table of contents - Special Issue: Business‐to‐business as international business: exploration of international market strategies in business markets
Guest Editors: Paul Matthyssens, Ahmet H. Kirca, Stefano Pace
Business‐to‐business marketing and globalization: two of a kind
P. Matthyssens, A.H. Kirca, S. PaceThe aim of the “viewpoint” part of this paper is to enhance discussion on the challenges global business‐to‐business (B2B) marketing is facing. More specifically, academics are…
The importance of the internet in international business‐to‐business markets
Øystein Moen, Tage Koed Madsen, Arild AspelundThe purpose of this paper is to provide empirical evidence on the actual use and market performance effects of information and communication technologies (ICT) with regard to…
Market driving multinationals and their global sourcing network
Pervez N. Ghauri, Veronika Tarnovskaya, Ulf ElgThe purpose of this paper is to explore how a global supplier network can support and contribute to a market driving strategy. Theoretically, the paper contributes by integrating…
Strategy development in international markets: a two tier approach
Carl Arthur Solberg, François DurrieuThe purpose of this paper is to seek answers to the question of the impact of different classes of strategy (generic and international) on firm performance in international…
Role of international trade shows in small firm internationalization: a network perspective
Natasha Evers, John KnightThe impact of trade shows on the internationalization of participating small exporting firms in terms of growth and expansion has gone largely unstudied, as has their…
Information technology and organizational performance within international business to business relationships: A review and an integrated conceptual framework
Ruey‐Jer “Bryan” Jean, Rudolf R. Sinkovics, Daekwan KimAdvanced information technology (IT) changes the way companies manage cross‐border supply chains. This paper examines the role of IT in the context of international business to…
The STRATADAPT scale: A measure of marketing strategy adaptation to international business markets
Luis Filipe Lages, José Luís Abrantes, Cristiana Raquel LagesThe development of marketing strategies optimally adjusted to export markets has been a vitally important topic for both managers and academics for about five decades. However…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan