Table of contents
An assessment of demand artefacts in country‐of‐origin studies using three alternative approaches
Jeen‐Su Lim, William K. DarleyInvestigates the potential of demand artefacts in country‐of‐origin studies using three alternative methodological approaches: hetero‐method replication, non‐experiment and…
International environmental marketing claims: Real changes or simple posturing?
Michael Jay Polonsky, Les Carlson, Stephen Grove, Norman KangunExamines the differences in types of environmental claims used in advertisements in Australia, Canada, the UK and USA. The advertisements are examined using a content analysis…
Multiple diffusion and multicultural aggregate social systems
Madhavan Parthasarathy, Sunkyu Jun, Robert A. MittelstaedtExtends the diffusion of innovations paradigm to today’s pluralistic marketplace by introducing the concept of multiple diffusion, whereby an innovation diffuses in multiple…
The life‐cycle pattern of east‐west countertrade
Charles W. Neale, Yesim T. Akis, Christopher L. PassCountertrade (CT) is often treated as an inefficient and largely undesirable trading medium. The former Council for Mutual Economic Assistance countries were major exponents of CT…
Country‐of‐origin effect: The moderating function of individual difference in information processing
Yong ZhangMarketing researchers and managers are interested in understanding how consumers utilize country‐of‐origin (COO) information in evaluating foreign products. Argues that factors…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan