An assessment of demand artefacts in country‐of‐origin studies using three alternative approaches

Jeen‐Su Lim (Department of Marketing, University of Toledo, Toledo, Ohio, USA)
William K. Darley (Department of Marketing, University of Toledo, Toledo, Ohio, USA)

International Marketing Review

ISSN: 0265-1335

Publication date: 1 August 1997

Abstract

Investigates the potential of demand artefacts in country‐of‐origin studies using three alternative methodological approaches: hetero‐method replication, non‐experiment and post‐experimental inquiry. The results converge in their support of the plausibility of demand artefacts in the single and multi‐cue list format conditions. However, in the multi‐cue ad format condition, demand artefacts are found to be a less plausible alternative explanation for the experimental results. Discusses the implications of these results and future research directions.

Keywords

Citation

Lim, J. and Darley, W. (1997), "An assessment of demand artefacts in country‐of‐origin studies using three alternative approaches", International Marketing Review, Vol. 14 No. 4, pp. 201-217. https://doi.org/10.1108/02651339710173417

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Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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