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Global Procurement: Motivations and Strategy

Shan Rajagopal (Lecturers in the Department of Marketing at the University of Strathclyde, Glasgow, Scotland, UK)
Kenneth N. Bernard (Lecturers in the Department of Marketing at the University of Strathclyde, Glasgow, Scotland, UK)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 October 1994

7105

Abstract

Global procurement is not a simple or easy solution to a company′s sourcing needs. With new markets and changing competitors challenging established business, global sourcing is now offering an opportunity for organizations to meet these challenges on a global basis. Discusses the varied interpretations and significance of global sourcing as an ingredient of success, emphasizing the link between world‐class production/quality, marketing and procurement. From these discussions and empirical evidence, provides a matrix of management choices to facilitate the selection of worldwide sourcing strategies most appropriate to corporate goals.

Keywords

Citation

Rajagopal, S. and Bernard, K.N. (1994), "Global Procurement: Motivations and Strategy", Marketing Intelligence & Planning, Vol. 12 No. 9, pp. 4-17. https://doi.org/10.1108/02634509410069074

Publisher

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MCB UP Ltd

Copyright © 1994, MCB UP Limited

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