Global Procurement: Motivations and Strategy
Abstract
Global procurement is not a simple or easy solution to a company′s sourcing needs. With new markets and changing competitors challenging established business, global sourcing is now offering an opportunity for organizations to meet these challenges on a global basis. Discusses the varied interpretations and significance of global sourcing as an ingredient of success, emphasizing the link between world‐class production/quality, marketing and procurement. From these discussions and empirical evidence, provides a matrix of management choices to facilitate the selection of worldwide sourcing strategies most appropriate to corporate goals.
Keywords
Citation
Rajagopal, S. and Bernard, K.N. (1994), "Global Procurement: Motivations and Strategy", Marketing Intelligence & Planning, Vol. 12 No. 9, pp. 4-17. https://doi.org/10.1108/02634509410069074
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited