Winning Through Platforms: How to Succeed When Every Competitor Has One
Subject:
Synopsis
Table of contents
(42 chapters)THE SEARCH FOR PLATFORM ADVANTAGE
THE PLATFORM PLAYBOOK
LEADING A PLATFORM BUSINESS
- DOI
- 10.1108/9781804552988
- Publication date
- 2023-12-10
- Book series
- American Marketing Association
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- Series copyright holder
- Emerald Publishing Limited
- ISBN
- 978-1-80455-301-5
- eISBN
- 978-1-80455-298-8