Recent chapters in this series (11 titles)

• An Insight Culture: The Role of Leaders
• Applying the Playbook in Different Markets
• Business Implications: Thinking, Decisions, Action
• Caesar Financial: “We Need the Whole Client Portfolio!”
• EnServ: “Everyone Sees the Market the Same Way”
• Fifth Principle: Invest Disproportionately
• First Principle: Map the Buying Process Waterfall
• Fourth Principle: Develop a Behavior Change Value Proposition
• Implication Insights: The Segue to Business Implications
• Insight Work: The Influence of Emotions
• Overcoming Organizational Roadblocks