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Dynamic Segmentation

Ted Moser (Prophet Consulting, USA)

Charlotte Bloom (VSNRY Inc, UK)

Omar Akhtar (Prophet Consulting, USA)

ISBN: 978-1-80455-301-5, eISBN: 978-1-80455-298-8

Publication date: 10 December 2023

Moser, T., Bloom, C. and Akhtar, O. (2023), "Dynamic Segmentation", Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association), Emerald Publishing Limited, Leeds, pp. 229-235. https://doi.org/10.1108/978-1-80455-298-820231030

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Emerald Publishing Limited