Mastering Data Mining: The Art and Science of Customer Relationship Management
1906
Keywords
Citation
Berry, M.A. and Linoff, G.S. (2000), "Mastering Data Mining: The Art and Science of Customer Relationship Management", Industrial Management & Data Systems, Vol. 100 No. 5, pp. 245-246. https://doi.org/10.1108/imds.2000.100.5.245.2
Publisher
:Emerald Group Publishing Limited