Mastering Data Mining: The Art and Science of Customer Relationship Management

Michael A. Berry and Gordon S. Linoff

Industrial Management & Data Systems

ISSN: 0263-5577

Publication date: 1 July 2000

Keywords

Citation

Berry, M.A. and Linoff, G.S. (2000), "Mastering Data Mining: The Art and Science of Customer Relationship Management", Industrial Management & Data Systems, Vol. 100 No. 5, pp. 245-246. https://doi.org/10.1108/imds.2000.100.5.245.2

Publisher

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Emerald Group Publishing Limited

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