Assessing perceived service quality of casual‐wear chain stores

Abstract

This study attempted to explore the development of an industry‐specific, quantitative instrument for assessing the customer‐perceived service quality level of casual‐wear chain stores. It was the wish of the authors that this alternative approach would supplement existing generic measure instruments for assessing service quality when used in fashion retailing. Applications of the proposed instrument in fashion retailing were also discussed.

Citation

Leung, C. and Wai‐yin Fung, M. (1996), "Assessing perceived service quality of casual‐wear chain stores", Journal of Fashion Marketing and Management, Vol. 1 No. 1, pp. 26-41. https://doi.org/10.1108/eb022488