USE OF ANALYTICAL TECHNIQUES IN INTERNATIONAL MARKETING
Essam Mahmoud
(University of North Texas, Denton, Texas)
Gillian Rice
(Rice Mahmoud Associates, Denton, Texas)
902
Abstract
The importance of analytical techniques in international marketing is illustrated. An overview of related research is given. The question is asked, “Which way will research on the subject go in the future?”
Keywords
Citation
Mahmoud, E. and Rice, G. (1988), "USE OF ANALYTICAL TECHNIQUES IN INTERNATIONAL MARKETING", International Marketing Review, Vol. 5 No. 3, pp. 7-13. https://doi.org/10.1108/eb008354
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited