International Marketing Review

Issue(s) available: 206 – From Volume: 1 Issue: 1, to Volume: 38 Issue: 2

Category:

Marketing

Cover of International Marketing Review

Volume 38

  • Issue 2 2021
  • Issue 1 2021 Nation branding and the globalization of brands

Volume 37

  • Issue 6 2020
  • Issue 5 2020 Cause-related marketing in international business: What works and what doesn't? -Part 2
  • Issue 4 2020 Cause-related marketing in international business: What works and what doesn't? - Part 1
  • Issue 3 2020
  • Issue 2 2020
  • Issue 1 2020

Volume 36

  • Issue 6 2019
  • Issue 5 2019 Global consumer culture: the evolving nature of global and local consumption - part 2
  • Issue 4 2019 Global Consumer Culture: The Evolving Nature of Global and Local Consumption - Part 1
  • Issue 3 2019
  • Issue 2 2019 International Marketing Agility
  • Issue 1 2019 International market knowledge and international entrepreneurship in the contemporary multi speed global economy

Volume 35

  • Issue 6 2018
  • Issue 5 2018
  • Issue 4 2018 Africa rising in an emerging world: an international marketing perspective
  • Issue 3 2018
  • Issue 2 2018 International marketing strategies of emerging market firms: nature, boundary conditions, antecedents, and outcomes
  • Issue 1 2018

Volume 34

  • Issue 6 2017
  • Issue 5 2017 Collaborative entry modes. Part 2
  • Issue 4 2017 Brand management and consumer experience: an emerging market perspective
  • Issue 3 2017
  • Issue 2 2017 Country of origin research revisited: seeking new methods and variables
  • Issue 1 2017 Collaborative entry modes. Part 1
  • Issue 6 2016
  • Issue 5 2016
  • Issue 4 2016 International Marketing and Corporate Social Responsibility: Part 2
  • Issue 3 2016 Advancing the international marketing research agenda with innovative methodologies
  • Issue 2 2016
  • Issue 1 2016 Strategic marketing in an international marketplace
  • Issue 6 2015
  • Issue 5 2015 International Marketing and Corporate Social Responsibility: Part 1
  • Issue 3/4 2015 Cross-cultural and cross-national consumer research: Psychology, Behavior, and Beyond
  • Issue 2 2015 Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research
  • Issue 1 2015
  • Issue 6 2012
  • Issue 5 2012 Internationalization patterns of small and mediumsized enterprises
  • Issue 4 2012 International Marketing, Strategic Orientations and Business Success
  • Issue 3 2012 International Marketing Theory, Strategy and Implementation Insights from Latin America
  • Issue 2 2012
  • Issue 1 2012
  • Issue 6 2010
  • Issue 5 2010
  • Issue 4 2010 International perspectives on nation branding
  • Issue 3 2010 Marketing strategies of MNCs from emerging markets II
  • Issue 2 2010 Marketing strategies of MNC's from emerging markets
  • Issue 1 2010
  • Issue 6 2008
  • Issue 5 2008 Businesstobusiness as international business exploration of international market strategies in business markets
  • Issue 4 2008 Country of origin
  • Issue 3 2008
  • Issue 2 2008 Conceptualizing Culture Implications for International Marketing Theory and Practice
  • Issue 1 2008
  • Issue 6 2007
  • Issue 5 2007 Global advertising insights from multiple markets
  • Issue 4 2007 Contemporary thinking, topics and trends in international branding Part II
  • Issue 3 2007 Contemporary thinking, topics and trends in international branding Part 1
  • Issue 2 2007
  • Issue 1 2007
  • Issue 6 2005 International emarketing
  • Issue 5 2005 Ethics and international marketing research background and challenges
  • Issue 4 2005
  • Issue 3 2005 Services research in a crossculturalcrossnational context
  • Issue 2 2005
  • Issue 1 2005

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan