International Marketing Review
Issue(s) available: 197 – From Volume: 1 Issue: 1, to Volume: 36 Issue: 5
Category:
MarketingVolume 36
Volume 35
Volume 34
Volume 33
Volume 32
Volume 31
Volume 30
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Recent Articles
- Global and local brand stereotypes: formation, content transfer, and impact
- Beyond reach: an extended model of global brand effects
- Consumer cultural identity: a comment
- Global-local consumer identities as drivers of global digital brand usage
- Balancing territorial identities
- Effects of the dimensions of ethnocentrism on consumer ethnocentrism
- Disasters, hope and globalization: exploring self-identification with global consumer culture in Japan
- Comment on “Consumer cultural identity…”: global citizenship and reactance
- Consumer cultural identity: local and global cultural identities and measurement implications
- Conceptualizing and operationalizing local and global cultural identities: a comment
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Professor John W Cadogan