International Marketing Review
Issue(s) available: 212 – From Volume: 1 Issue: 1, to Volume: 39 Issue: 2
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Volume 24
Volume 23
Volume 22
Applying reactance theory to study consumer responses to COVID restrictions: a note on model specification
Michela Matarazzo, Adamantios DiamantopoulosThe purpose of the study is to highlight the relevance of reactance theory for modeling consumer responses to COVID restrictions. The study also aims to critically…
Bringing culture into the picture: cross-cultural differences in online customer reviews
Jong Min Kim, Eunkyung Lee, Yeosun YoonPrior literature on online customer reviews (OCRs) suggests that individuals are socially influenced by information shared by others. Given that the online environment…
How do marketing activities influence organizational reputation in higher education institutions? An impression management perspective across eight countries
Fernando Angulo-Ruiz, Albena Pergelova, Juraj Chebeň, Eladio Angulo-AltamiranoBased on impression management theory, the authors ask how marketing activities build organizational reputation and examine the mediating mechanisms of desired…
Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian cultures
Zahra Shah, Hossein Olya, Lien Le MonkhouseThis empirical research conceptualises the impact of celebrity effectiveness on consumer purchase intention, with customer perception and attitude as mediators. A…
Personality effects on WoM and eWoM susceptibilty – a cross-country perspective
Tatjana M. König, Theresa B. Clarke, Maria Hellenthal, Irvine Clarke IIIThis study utilizes social communication theory as the framework to examine the influence of personality on young word-of-mouth (WoM) and electronic word-of-mouth (eWoM…
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment: the role of Brand-Nation Connection
Jiaxun He, Jiaye GeThis study aims to investigate how brand innovativeness and national traditions influence perceived brand globalness and brand competence by affecting Brand-Nation…
A longitudinal analysis of country image and brand origin effects
Peter Magnusson, Srdan Zdravkovic, Stanford A. WestjohnThe objective of this study is to offer a longitudinal examination of country image, consumers’ brand origin recognition accuracy, and how their effects on brand…
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective
Felix Septianto, Arnold Japutra, Billy Sung, Yuri SeoThis research draws upon construal level theory to investigate how brands can develop effective international marketing strategies using country image versus product image…
Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers
Gabriele Baima, Gabriele Santoro, Anna Claudia Pellicelli, Maciej MitręgaThe increasing adoption of digital technologies such as social media have changed the way consumers share knowledge about products and services among each other. The aim…
Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands
Ruiyang Hong, Zhe Zhang, Chun Zhang, Zuohao HuThe purpose of this study is to investigate hybrid brand positioning strategies for emerging market brands based on two positioning elements: brand country-of-origin (COO…
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Denni Arli, Narain Gupta, Deepak Sardana, Piyush SharmaThis paper uses social identity theory to investigate the sequential mediating effects of extrinsic religiosity and perceived role of religious leaders in the impact of…
Family multinationals: a systematic literature review to take stock and look ahead
Emanuela Rondi, Francesco Debellis, Cristina Bettinelli, Alfredo De MassisThe authors develop a systematic literature review of research on family multinationals, i.e. firms owned by one or more families that engage in foreign direct investments…
Customer-centric strategy driving innovativeness and business growth in international markets
Sasu Tuominen, Helen Reijonen, Gábor Nagy, Andrea Buratti, Tommi LaukkanenThe motivation for this study comes from decision making related to strategic marketing orientations in international markets. The authors examine if customer orientation…
How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? The role of perceived distributive justice
Zelin Tong, Fang Ma, Haowen Xiao, Perry Haan, Wenting FengThe purpose of this research is to explore how experienced scarcity affects home country consumers' attitudes toward the firm engaging in cross-border philanthropy by…
A consumer cultural paradox: exploring the tensions between traditional and international education
Ivana Beveridge, Olivier Furrer, Betsy D. GelbIn a globalized world, consumers embrace mutually conflicting cultural values rather than making exclusive, either/or choices. As a result, they experience multiple…
A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing
Mukta Srivastava, Sreeram SivaramakrishnanResearch in customer engagement (CE) has gained momentum in the last decade, thanks to its growing popularity among scholars and practitioners. The Marketing Science…
A review of consumer affinity research: recent advances and future directions
M. Mar Serrano-Arcos, Raquel Sánchez-Fernández, Juan Carlos Pérez-Mesa, Petra RieflerConsumer affinity may be a key factor in overcoming ethnocentric barriers and promoting a favourable attitude towards specific foreign countries and their products…
Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration
Bodo B. Schlegelmilch, Kirti Sharma, Sambbhav GargThis paper aims to illustrate the scope and challenges of using computer-aided content analysis in international marketing with the aim to capture consumer sentiments…
Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler
Renato Civitillo, Giuseppe Festa, Constantinos-Vasilios Priporas, Matteo RossiThe research has the aim of exploring whether and how relevant studies about nonprofit organizations (NPOs) have so far investigated the fruitful effects that can be…
Performance implication of exploration and exploitation in foreign markets: the role of marketing capability and operation flexibility
Min Ju, Gerald Yong GaoThe purpose of this paper is to examine the performance impact of foreign ventures' exploration and exploitation strategies in emerging markets. Exploration and…
Market knowledge acquisition and transfer in international SMEs: peculiarities, specifications and linkages to market success
Evangelia Siachou, Ioanna Papasolomou, Eleni Trichina, Alkis ThrassouThis paper aims to systematically review and evaluate extant literature on knowledge acquisition and transfer in international small-to-medium enterprises (SMEs) and to…
Eyes open and hands on: market knowledge and marketing capabilities in export markets
Mohammad Tayeenul Hoque, Mohammad Faisal Ahammad, Nikolaos Tzokas, Shlomo Tarba, Prithwiraj NathDrawing on the knowledge-based view of the firm (KBV) and Dynamic Marketing Capabilities (DMC), this paper examines the role of key internationalization knowledge…
Digital platforms and international performance of Italian SMEs: an exploitation-based overview
Francesco Caputo, Fabio Fiano, Teresa Riso, Marco Romano, Adnane MaalaouiRecognising the increasing relevance of digital platforms in socio-economic dynamics, the paper aims at investigating in which ways digital platforms can influence the…
How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance
Muhammad Shakeel Aslam, Imran Ali, Ahmad Qammar, Lea Kiwan, Amandeep DhirThe current study attempts to bridge the existing gap related to the role of knowledge acquisition from international alliance partners to improve competitiveness by…
The open innovation journey along heterogeneous modes of knowledge-intensive marketing collaborations: a cross-sectional study of innovative firms in Europe
Armando Papa, Alice Mazzucchelli, Luca Vincenzo Ballestra, Antonio UsaiPrevious research focused on open innovation (OI) suggests that enterprises benefit from adopting the journey; however, the relationship among OI, marketing journey and…
National cultures and their impact on electronic word of mouth: a systematic review
Anh Dang, David RaskaThis paper aims to summarize peer-reviewed journal articles on national cultures and electronic word of mouth (eWOM) behavior, identify the main findings and patterns…
Understanding firm survival in a global crisis
Uday Salunkhe, Bharath Rajan, V. KumarGlobal crises create an environment that is characterized by a fight for survival by countries, companies and citizens. While firms have adopted business initiatives to…
How international marketers make decisions: exploring approaches to learning and using heuristics
Simone Guercini, Susan Maria FreemanThe paper addresses the following research question: how do decision-makers use heuristics in their international business (IB) environment? Whereas, the literature has…
Building dynamic capabilities for international marketing knowledge management
Veronica Scuotto, Chiara Nespoli, Rosa Palladino, Imen SafraouBy using the lens of knowledge-based view (KBV) and focusing on individual loci of knowledge, the present study addresses whether marketing knowledge management (MKM) is…
A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing
Pasquale Del Vecchio, Gioconda Mele, Evangelia Siachou, Gloria SchitoThis paper aims to advance the international marketing debate by presenting the results of a structured literature review (SLR) focusing on Big Data implementation in…
Digital tools and smart technologies in marketing: a thematic evolution
Estrella Diaz, Águeda Esteban, Rocío Carranza Vallejo, David Martín-Consuegra NavarroThis paper aims to analyze the evolution of digital and smart technologies and their relationship with different themes within marketing journals. In addition, this study…
Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence
Tuyet-Mai Nguyen, Ashish MalikA growing number of international travellers have influenced how hotels manage their customer satisfaction reviews and ratings. This study examines the influence of…
Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda
Anna Makrides, Olga Kvasova, Alkis Thrassou, Elias Hadjielias, Alberto FerrarisThe purpose of this study is to systematically collate and scrutinize the state of the art on consumer cosmopolitanism (CCOS) from an international marketing perspective…
International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises
Nadia Zahoor, Zaheer Khan, Ahmad Arslan, Huda Khan, Shlomo Yedidia TarbaThis paper presents a theorization and an empirical analysis of the influences of international open innovation (IOI) on the international market success of emerging…
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love
Rohit Yadav, Justin Paul, Amit MittalNation brand building is a complex task as it involves multiple stakeholders. In the context of globalisation, a strong nation brand has important implications not only…
Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets
Hina Mehreen, Hussain Gulzar Rammal, Vijay Pereira, Manlio Del GiudiceThis study aims to investigate whether the absorptive capacity, learning intent of the recipient, the attractiveness of the knowledge source and the relationship quality…
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs
Domitilla Magni, Roberto Chierici, Monica Fait, Kelly LefebvreBuilding upon the insights of the resource-based view and internationalization theories, the purpose of this paper is to examine the role networks play in SMEs' readiness…
Owner CEO narcissism, international entrepreneurial orientation and post-entry speed of internationalization: an empirical study of exporting SMEs from China
Xiaoxuan Li, Yue Wang, Miles M. Yang, Yanzhao TangThis study explores the impact of owner chief executive officers' (CEO) narcissism on the exporting small to medium-sized enterprises' (SMEs) decision-making on the…
Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research
Nakul Parameswar, Sanjay Dhir, Tran Tien Khoa, Antonino Galati, Zafar U. AhmedWhile the number of global alliance terminations in the business world has grown steadily during the past few decades, the scholarly literature on strategic alliance (SA…
Technological knowledge and internationalization: evidence from India
Saurabh Bhattacharya, Arpita Agnihotri, Natalia Yannopoulou, Georgia SakkaThe authors combine institutional theory with resource-based theory to explain how emerging market firms (EMFs) manage their technological knowledge capital by venturing…
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international performance
Mohammad Falahat, Pedro Soto-Acosta, T. RamayahThis study argues that having an entrepreneurial culture and market orientation are critical for young enterprises to gain competitive advantage and superior international…
Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity
Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris VrontisThis study examines the relationship between knowledge-sharing activities of the firm and its innovation capability. It also investigates the moderating impact of the…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan
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