International Marketing Review
Issue(s) available: 195 – From Volume: 1 Issue: 1, to Volume: 36 Issue: 3
Category:
MarketingVolume 36
Volume 35
Volume 34
Volume 33
Volume 32
Volume 31
Volume 30
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Recent Articles
- Crafting strategy for international marketing: outside-in or inside-out?
- Foreign retail banner longevity
- Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment
- “It’s a new game out there”: e-commerce in internationalising retail SMEs
- An institution-based view of firms’ early internationalization
- The impacts of organizational learning capacities on relationship-specific innovations
- Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries
- Global consumer culture: consequences for consumer research
- Consumer cultural identity: local and global cultural identities and measurement implications
- Advancing global consumer culture research
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Professor John W Cadogan