International Marketing Review
Issue(s) available: 199 – From Volume: 1 Issue: 1, to Volume: 37 Issue: 1
Category:
MarketingVolume 37
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Issue 1 2020
Volume 36
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Issue 6 2019
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Issue 3 2019
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Issue 1 2019 International market knowledge and international entrepreneurship in the contemporary multi speed global economy
Volume 35
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Issue 6 2018
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Issue 5 2018
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Issue 3 2018
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Issue 2 2018 International marketing strategies of emerging market firms: nature, boundary conditions, antecedents, and outcomes
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Issue 1 2018
Volume 34
Volume 33
Volume 32
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Issue 6 2015
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Issue 3/4 2015 Cross-cultural and cross-national consumer research: Psychology, Behavior, and Beyond
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Issue 2 2015 Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research
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Issue 1 2015
Volume 31
Volume 30
Volume 29
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Issue 6 2012
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Issue 3 2012 International Marketing Theory, Strategy and Implementation Insights from Latin America
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Issue 2 2012
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Issue 1 2012
Volume 28
Volume 27
Volume 26
Volume 25
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Issue 6 2008
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Issue 5 2008 Businesstobusiness as international business exploration of international market strategies in business markets
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Issue 3 2008
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Issue 1 2008
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials: A regulatory focus approach
Judith Partouche, Saeedeh Vessal, Insaf Khelladi, Sylvaine Castellano, Georgia SakkaThe purpose of this paper is to investigate the effects of cause-related marketing (CRM) campaigns on consumer purchase behavior among French millennials contrasted with…
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
Constantine Katsikeas, Leonidas Leonidou, Athina ZeritiThe purpose of this paper is to explore the opportunities and challenges facing firms in this new digital era concerning their international marketing strategy and examine…
Understanding and implementing CRM initiatives in international markets
Anne L. Roggeveen, Lauren BeitelspacherDrawing from prior research, the purpose of this paper is to outline the benefits of cause-related marketing (CRM) campaigns for the sponsoring multinational organization…
“It’s a new game out there”: e-commerce in internationalising retail SMEs
Sara Melén Hånell, Emilia Rovira Nordman, Daniel Tolstoy, Nurgül ÖzbekThe purpose of this paper is to explore how market factors (pertaining to institutions, competition and resources) shape the international strategies of an online retailer.
Cause-related marketing and service innovation in emerging country healthcare: Role of service flexibility and service climate
Pradeep Kumar, Sanjay Kumar Singh, Vijay Pereira, Erasmia LeonidouThe purpose of this paper is to identify the constituents of cause-related marketing (CRM) capabilities in the context of an emerging market healthcare sector, by…
How do mature born globals create customer value to achieve international growth?
Svante Andersson, Gabriel Baffour Awuah, Ulf Aagerup, Ingemar WictorThis study aims to investigate how mature born global firms create value for customers to achieve continued international growth.
Cause-related marketing, legitimacy and internationalization of professional service firms: A case study of a football talent scouting microfirm
Ahmad Arslan, Ismail Golgeci, Lauri Haapanen, Shlomo Tarba, Cary Cooper, William Y. DegbeyThe purpose of this paper is to address the role of legitimacy in internationalization to Africa of a Finnish professional service microfirm, which uses cause-related…
Digitalization of companies in international entrepreneurship and marketing
Ioan-Iustin Vadana, Lasse Torkkeli, Olli Kuivalainen, Sami SaarenketoLittle research has been done on the emergence of companies that engage in increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of…
Customer engagement through choice in cause-related marketing: A potential for global competitiveness
Michael Christofi, Demetris Vrontis, Erasmia Leonidou, Alkis ThrassouThe purpose of this paper is to construct a conceptual framework of the effects of customer engagement on cause-related marketing (CRM), with the goal of providing a solid…
From West to East: British sojourners’ acculturation in China
Qionglei Yu, Dorothy A. Yen, Benedetta Cappellini, Cheng Lu WangThe previous literature has often focussed on Asian migrants’ acculturation to western cultures with data collected in the western contexts. The purpose of this paper is…
When face meets globalization: How face drives consumers’ attitudes toward global consumer culture positioning
Haiyang Huang, Jiaxun HeSynthesizing the unique Confucian cultural values and the common characteristics of emerging markets, the purpose of this paper is to examine how face drives consumers…
Cultural equity: knowledge and outcomes aspects
Carlos J. Torelli, Hyewon Oh, Jennifer L. StonerThe purpose of this paper is to propose cultural equity as a construct to better understand the characteristics that define a culturally symbolic brand and the downstream…
How global brands incorporate local cultural elements to improve brand evaluations: A perspective on cultural mixing
Chunyan Nie, Tao WangThe purpose of this paper is to examine the effect of the interpretation strategy of cultural mixing on consumers’ evaluations of global brands that incorporate local…
Electronic integration and capability widening for OEM suppliers: The influence of supplier innovativeness and product modularity
Cheng-Chieh Hsiao, Danchi Tan, Jyh-Shen ChiouThe purpose of this paper is to investigate the effect of original equipment manufacturing (OEM) suppliers’ electronic integration with global customers on their…
Building strong nation brands
Jan-Benedict SteenkampThe purpose of this paper is to offer a new conceptual model for nation branding, rooted in the marketing literature, with associated tasks for the nation brand marketer.
Soft power and nation rebranding: The transformation of Korean national identity through cosmetic surgery tourism
Eric Ping Hung Li, Hyun Jeong Min, Somin LeeThe purpose of this paper is to explore the interconnection between the corporatisation of K-beauty and Korea’s nation branding exercise and its links with soft power…
The influence of unilateral supplier transaction-specific investments on international buyer opportunism: empirical findings from local suppliers in China
Lei Wang, Chun Zhang, Jun Li, Dong Huo, Xing FanThis study examines how unilateral supplier transaction-specific investments (TSIs), directly and indirectly, influence international buyer opportunism and the extent to…
Familiarity and format: cause-related marketing promotions in international markets
Sangeeta Singh, Lola C. DuqueThe purpose of this paper is to demonstrate cause-related marketing (CRM) promotions as a brand-oriented international market entry strategy that can leverage an…
Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development
Gordon Liu, Meng-Shan Sharon Wu, Wai Wai Ko, Cheng-Hao Steve Chen, Yantai ChenCause-related marketing (CRM) focuses on the use of marketing tools to publicize a firm’s corporate social responsibility (CSR) activities. Drawing on legitimacy theory…
The role of consumer-cause identification and attitude in the intention to purchase cause-related products
Paulo Alexandre de Oliveira Duarte, Susana Costa e SilvaThe purpose of this paper is to extend prior research on the influence of consumer-cause identification on the intention to purchase products from the companies supporting…
Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing
Hongjoo Woo, Seeun Kim, Michelle Lynn ChildsThe purpose of this paper is to examine how cause-related marketing (CRM) messages with a global focus and a national focus influence perceived brand authenticity and…
Global implications of cause-related loyalty marketing
V. KumarLoyalty programs (LPs) worldwide are maturing even as such programs are growing at a sluggish pace and losing appeal among consumers. This creates a need (and a potential…
The role of nation brand in attracting foreign direct investments: a case study of Korea
Richard Lee, You-il LeeDrawing on the six-dimensional framework of the Anholt-GfK Nation Brands Index (NBI), the purpose of this paper takes a government-to-business (G2B) perspective of…
Joining forces for doing good: getting the international cause-alliance right
Casey E. Newmeyer, Efua Obeng, John HullandDrawing on the brand alliance, cause marketing and corporate social responsibility literatures, the authors introduce the notion of international cause alliances. The…
The impact of the macro-environment on consumer scepticism towards cause-related marketing: Insights from an economic crisis setting
Constantinos-Vasilios Priporas, Irene (Eirini) Kamenidou, Nga Nguyen, Riad ShamsThe purpose of this paper is to explore how the macro-environment influences consumer scepticism towards cause-related marketing (CRM), especially in a turbulent economic setting.
Two decades of research on nation branding: a review and future research agenda
Andy W. Hao, Justin Paul, Sangeeta Trott, Chiquan Guo, Heng-Hui WuDespite the growing interest by scholars, practitioners and public policymakers, there are still divergent and fragmented conceptualizations of nation branding as the…
International marketing and the internet: a research overview and the path forward
Saeed SamieeThe purpose of this paper is to present an overview of the intersection of research into international marketing (IM) and the internet, seeking areas where knowledge is…
Cause-related marketing, brand loyalty and corporate social responsibility: A cross-country analysis of Italian and Japanese consumers
Gabriele Santoro, Stefano Bresciani, Bernardo Bertoldi, Yipeng LiuThe purpose of this paper is to investigate consumer’s attitude towards cause-related marketing (CRM). In detail, it aims to assess the relationship between CRM and…
Dissemination and consensual perceptions of nation brands: a framework for future research
Carlos J. TorelliThe purpose of this paper is to comment on the article by He et al., and to propose a framework for the worldwide dissemination of a nation brand image as a way to…
Refining the relation between cause-related marketing and consumers purchase intentions: A cross-country analysis
Alberto Ferraris, Manlio Del Giudice, Balakrishna Grandhi, Valentina CilloCause-related marketing (CRM) is an ever growing marketing strategy developed by companies that may result in a win-win-win strategy for business, non-profit organizations…
Cause-related marketing for successful cross-border post-acquisition performance
Michela Matarazzo, Riccardo Resciniti, Biagio SimonettiBuilding on the scant literature on cross-border acquisitions (CBAs) in the consumer perspective, the purpose of this paper is to investigate the impact of the acquirer’s…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Professor John Cadogan
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