International Marketing Review
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Actors' facial similarity and its impact on US movies' box-office performance in East and South-East Asia
Verdiana Giannetti, Jieke Chen, Xingjie WeiAnecdotal evidence suggests that casting actors with similar facial features in a movie can pose challenges in foreign markets, hindering the audience's ability to recognize and…
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction
Amandeep Dhir, Arun Madanaguli, Fauzia Jabeen, Dorra Yahiaoui, Roberto QuagliaDrawing on the stimulus–organism–response framework, this study examined the environmental stimuli driving tourists' internal, or organismic, states. In addition, the authors…
Consumer xenocentrism when domestic products are better
Amonrat Thoumrungroje, Adamantios Diamantopoulos, Nathalie Caroline SchererDrawing on cue utilization theory and the theory of motivated reasoning, we investigate the impact of consumer xenocentrism on product preferences in a situation where domestic…
Platform success in the international marketplace: reconfiguring digital resources for marketing agility
Chenchen Weng, Martin J. Liu, Dandan Ye, Jimmy Huang, Paul C.Y. LiuThis paper explores how platforms reconfigure versatile digital resources to achieve marketing agility in international markets.
How local dealers benefit from their international participation: evidence from Africa
Lian Zhang, Qingtao Wang, Qiyuan Zhang, Kevin Zheng ZhouAlthough the prior literature has identified the relevance of dealer participation for multinational enterprises (MNEs), it is unclear whether such participation could also be an…
SMEs' regional diversification: dynamic patterns and home market institutional determinants
Wensong Bai, Mikael Hilmersson, Martin Johanson, Luis OliveiraThe authors seek to advance the understanding of small- and medium-sized enterprise (SME) internationalization at the regional level and examine the role of home market…
The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets
Kirsten Cowan, Alena KostykDo luxury consumers negatively evaluate digital interactions (website and social media) by international luxury brands? The topic has received much debate. The authors argue that…
Hybrid business offerings in small internationalisers: a mixed-method analysis of internal capabilities through hesitant fuzzy information
Hannan Amoozad Mahdiraji, Aliasghar Abbasi Kamardi, Vahid Jafari-Sadeghi, Seyed Hossein Razavi Hajiagha, Sylvaine CastellanoIn this research, the initial list of internal capabilities in small and medium-sized enterprises (SMEs) leading to success in international markets has been extracted. Then, the…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan