International Marketing Review
Issue(s) available: 201 – From Volume: 1 Issue: 1, to Volume: 37 Issue: 3
Category:
Marketing
Volume 37
Volume 36
-
Issue 6 2019
-
Issue 3 2019
-
Issue 1 2019 International market knowledge and international entrepreneurship in the contemporary multi speed global economy
Volume 35
-
Issue 6 2018
-
Issue 5 2018
-
Issue 3 2018
-
Issue 2 2018 International marketing strategies of emerging market firms: nature, boundary conditions, antecedents, and outcomes
-
Issue 1 2018
Volume 34
Volume 33
Volume 32
-
Issue 6 2015
-
Issue 3/4 2015 Cross-cultural and cross-national consumer research: Psychology, Behavior, and Beyond
-
Issue 2 2015 Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research
-
Issue 1 2015
Volume 31
Volume 30
Volume 29
-
Issue 6 2012
-
Issue 3 2012 International Marketing Theory, Strategy and Implementation Insights from Latin America
-
Issue 2 2012
-
Issue 1 2012
Volume 28
Volume 27
Volume 26
Volume 25
-
Issue 6 2008
-
Issue 5 2008 Businesstobusiness as international business exploration of international market strategies in business markets
-
Issue 3 2008
-
Issue 1 2008
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials: A regulatory focus approach
Judith Partouche, Saeedeh Vessal, Insaf Khelladi, Sylvaine Castellano, Georgia SakkaThe purpose of this paper is to investigate the effects of cause-related marketing (CRM) campaigns on consumer purchase behavior among French millennials contrasted with…
Understanding and implementing CRM initiatives in international markets
Anne L. Roggeveen, Lauren BeitelspacherDrawing from prior research, the purpose of this paper is to outline the benefits of cause-related marketing (CRM) campaigns for the sponsoring multinational organization…
Cause-related marketing and service innovation in emerging country healthcare: Role of service flexibility and service climate
Pradeep Kumar, Sanjay Kumar Singh, Vijay Pereira, Erasmia LeonidouThe purpose of this paper is to identify the constituents of cause-related marketing (CRM) capabilities in the context of an emerging market healthcare sector, by…
Cause-related marketing, legitimacy and internationalization of professional service firms: A case study of a football talent scouting microfirm
Ahmad Arslan, Ismail Golgeci, Lauri Haapanen, Shlomo Tarba, Cary Cooper, William Y. DegbeyThe purpose of this paper is to address the role of legitimacy in internationalization to Africa of a Finnish professional service microfirm, which uses cause-related…
Customer engagement through choice in cause-related marketing: A potential for global competitiveness
Michael Christofi, Demetris Vrontis, Erasmia Leonidou, Alkis ThrassouThe purpose of this paper is to construct a conceptual framework of the effects of customer engagement on cause-related marketing (CRM), with the goal of providing a solid…
From West to East: British sojourners’ acculturation in China
Qionglei Yu, Dorothy A. Yen, Benedetta Cappellini, Cheng Lu WangThe previous literature has often focussed on Asian migrants’ acculturation to western cultures with data collected in the western contexts. The purpose of this paper is…
When face meets globalization: How face drives consumers’ attitudes toward global consumer culture positioning
Haiyang Huang, Jiaxun HeSynthesizing the unique Confucian cultural values and the common characteristics of emerging markets, the purpose of this paper is to examine how face drives consumers 
Cultural equity: knowledge and outcomes aspects
Carlos J. Torelli, Hyewon Oh, Jennifer L. StonerThe purpose of this paper is to propose cultural equity as a construct to better understand the characteristics that define a culturally symbolic brand and the downstream…
How global brands incorporate local cultural elements to improve brand evaluations: A perspective on cultural mixing
Chunyan Nie, Tao WangThe purpose of this paper is to examine the effect of the interpretation strategy of cultural mixing on consumers’ evaluations of global brands that incorporate local…
Building strong nation brands
Jan-Benedict SteenkampThe purpose of this paper is to offer a new conceptual model for nation branding, rooted in the marketing literature, with associated tasks for the nation brand marketer.
The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework
İlayda İpekGiven the fact that emerging economies have idiosyncratic characteristics, international marketing strategies of emerging-market exporting firms have been firmly…
East Asian films in the European market: the roles of cultural distance and cultural specificity
Xiaoyan Wang, Haibo Raymond Pan, Nibing Zhu, Shaohan CaiThis study investigates the impact of cultural distance on foreign box office performance of East Asian cinematic production in European markets. Predicated on two…
Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits
Weisha Wang, Cheng-Hao Steve Chen, Bang Nguyen, Paurav ShuklaWith rising globalization, Western and Eastern brands are increasingly collaborating and co-branding. Drawing on the theory of dialectical self that captures the degree of…
What entrepreneurs do? Entrepreneurial action guided by entrepreneurial opportunities and entrepreneurial learning in early internationalising firms
Shingairai Grace Masango, Paul LassalleThere is a growing interest in exploring the interface between international marketing and entrepreneurial opportunities. This paper contributes by defining and…
Nation branding, cultural identity and political polarization – an exploratory framework
Alessandra Vecchi, Emmanuel Sirimal Silva, Lina Maria Jimenez AngelThe objective of this research is to propose a framework which is apt to assess how a nation branding campaign could promote cultural identity by ultimately curbing…
Soft power and nation rebranding: The transformation of Korean national identity through cosmetic surgery tourism
Eric Ping Hung Li, Hyun Jeong Min, Somin LeeThe purpose of this paper is to explore the interconnection between the corporatisation of K-beauty and Korea’s nation branding exercise and its links with soft power…
Familiarity and format: cause-related marketing promotions in international markets
Sangeeta Singh, Lola C. DuqueThe purpose of this paper is to demonstrate cause-related marketing (CRM) promotions as a brand-oriented international market entry strategy that can leverage an…
Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development
Gordon Liu, Meng-Shan Sharon Wu, Wai Wai Ko, Cheng-Hao Steve Chen, Yantai ChenCause-related marketing (CRM) focuses on the use of marketing tools to publicize a firm’s corporate social responsibility (CSR) activities. Drawing on legitimacy theory…
The role of consumer-cause identification and attitude in the intention to purchase cause-related products
Paulo Alexandre de Oliveira Duarte, Susana Costa e SilvaThe purpose of this paper is to extend prior research on the influence of consumer-cause identification on the intention to purchase products from the companies supporting…
Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing
Hongjoo Woo, Seeun Kim, Michelle Lynn ChildsThe purpose of this paper is to examine how cause-related marketing (CRM) messages with a global focus and a national focus influence perceived brand authenticity and…
Cross-national roles of perceived reputation dimensions for MNCs
Bernhard Swoboda, Nadine BattonExtending the holistic research on corporate reputation (CR), the authors examine whether and how single CR dimensions affect consumers' intentional loyalty toward…
The yin and yang nature of coopetition activities: non-linear effects and the moderating role of competitive intensity for internationalised firms
James M. Crick, Dave CrickThis paper draws upon the Yin and Yang concept of Chinese philosophy within a Western context to examine coopetition, namely, the interplay between cooperation and…
Global implications of cause-related loyalty marketing
V. KumarLoyalty programs (LPs) worldwide are maturing even as such programs are growing at a sluggish pace and losing appeal among consumers. This creates a need (and a potential…
The role of nation brand in attracting foreign direct investments: a case study of Korea
Richard Lee, You-il LeeDrawing on the six-dimensional framework of the Anholt-GfK Nation Brands Index (NBI), the purpose of this paper takes a government-to-business (G2B) perspective of…
The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations
Melvin Prince, Attila Yaprak, Mark Cleveland, Mark A.P. Davies, Alexander Josiassen, Andrea Nechtelberger, Martin Nechtelberger, Dayananda Palihawadana, Walter Renner, Sona Chovanova Supekova, Sylvia Von WallpachThe purpose of this paper is to examine the extent to which personal values, moral foundations and gender-role identities affect, in sequence, consumers' constructions of…
Joining forces for doing good: getting the international cause-alliance right
Casey E. Newmeyer, Efua Obeng, John HullandDrawing on the brand alliance, cause marketing and corporate social responsibility literatures, the authors introduce the notion of international cause alliances. The…
Cause-related marketing in international business: what works and what does not?
Demetris Vrontis, Alkis Thrassou, Michael Christofi, Riad Shams, Michael R. CzinkotaThe purpose of this paper is to investigate the irrevocable role of cause-related marketing (CRM) and its research imperative, exploring its contemporary insights in and…
Explaining alternative termination modes of international joint ventures
Palitha Konara, Zita Stone, Alex MohrThe authors combine options logic with transaction cost economics to explain why firms maintain, divest or buy out their international joint ventures (IJVs). It is…
The impact of the macro-environment on consumer scepticism towards cause-related marketing: Insights from an economic crisis setting
Constantinos-Vasilios Priporas, Irene (Eirini) Kamenidou, Nga Nguyen, Riad ShamsThe purpose of this paper is to explore how the macro-environment influences consumer scepticism towards cause-related marketing (CRM), especially in a turbulent economic setting.
Giving a fish or teaching to fish? Exploring the effects of home-country governmental support on foreign exit decisions
Qun Tan, Carlos M.P. SousaTo help firms with their international operations, governments often create policies and support mechanisms, but its influence on the firm's exit decision has so far been…
Two decades of research on nation branding: a review and future research agenda
Andy W. Hao, Justin Paul, Sangeeta Trott, Chiquan Guo, Heng-Hui WuDespite the growing interest by scholars, practitioners and public policymakers, there are still divergent and fragmented conceptualizations of nation branding as the…
Cause-related marketing, brand loyalty and corporate social responsibility: A cross-country analysis of Italian and Japanese consumers
Gabriele Santoro, Stefano Bresciani, Bernardo Bertoldi, Yipeng LiuThe purpose of this paper is to investigate consumer’s attitude towards cause-related marketing (CRM). In detail, it aims to assess the relationship between CRM and…
Dissemination and consensual perceptions of nation brands: a framework for future research
Carlos J. TorelliThe purpose of this paper is to comment on the article by He et al., and to propose a framework for the worldwide dissemination of a nation brand image as a way to…
Building the connection between nation and commercial brand: an integrative review and future research directions
Jiaxun He, Cheng Lu Wang, Yi WuThis paper aims to provide an integrative review on nation branding literature and to identify new avenues for future research on embedding nation equity into commercial brands.
Refining the relation between cause-related marketing and consumers purchase intentions: A cross-country analysis
Alberto Ferraris, Manlio Del Giudice, Balakrishna Grandhi, Valentina CilloCause-related marketing (CRM) is an ever growing marketing strategy developed by companies that may result in a win-win-win strategy for business, non-profit organizations…
Ethical standards and perceptions of CRM among millennial consumers
David Cosgrave, Michele O'DwyerThis study explores the millennial perceptions of cause-related marketing (CRM) in international markets through the lens of an ethical continuum. Literature gaps exist in…
Cause-related marketing for successful cross-border post-acquisition performance
Michela Matarazzo, Riccardo Resciniti, Biagio SimonettiBuilding on the scant literature on cross-border acquisitions (CBAs) in the consumer perspective, the purpose of this paper is to investigate the impact of the acquirer’s…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Professor John Cadogan
Further Information
