International Marketing Review
Issue(s) available: 204 – From Volume: 1 Issue: 1, to Volume: 37 Issue: 6
Category:
Marketing
Volume 37
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Issue 6 2020
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Issue 5 2020 Cause-related marketing in international business: What works and what doesn't? -Part 2
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Issue 4 2020 Cause-related marketing in international business: What works and what doesn't? - Part 1
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Issue 3 2020
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Issue 2 2020
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Issue 1 2020
Volume 36
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Issue 6 2019
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Issue 3 2019
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Issue 1 2019 International market knowledge and international entrepreneurship in the contemporary multi speed global economy
Volume 35
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Issue 6 2018
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Issue 5 2018
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Issue 3 2018
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Issue 2 2018 International marketing strategies of emerging market firms: nature, boundary conditions, antecedents, and outcomes
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Issue 1 2018
Volume 34
Volume 33
Volume 32
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Issue 6 2015
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Issue 3/4 2015 Cross-cultural and cross-national consumer research: Psychology, Behavior, and Beyond
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Issue 2 2015 Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research
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Issue 1 2015
Volume 31
Volume 30
Volume 29
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Issue 6 2012
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Issue 3 2012 International Marketing Theory, Strategy and Implementation Insights from Latin America
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Issue 2 2012
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Issue 1 2012
Volume 28
Volume 27
Volume 26
Volume 25
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Issue 6 2008
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Issue 5 2008 Businesstobusiness as international business exploration of international market strategies in business markets
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Issue 3 2008
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Issue 1 2008
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Intermediary resources and export venture performance under different export channel structures
Ryuta IshiiThe literature on export channels suggests that intermediary resources, namely intermediary competence and availability, are critical for export success. However, little…
How home country identity salience affects emerging market companies' overseas IPO performance: an empirical investigation from China
Nan Cui, Peng Xie, Yiran Jiang, Lan XuThe purpose of the current study is to examine how and when home country identity salience of emerging market companies affects their overseas initial public offering…
Consumer reactions to unsustainable luxury: a cross-country analysis
Cesare Amatulli, Matteo De Angelis, Giovanni Pino, Sheetal JainThis paper investigates why and when messages regarding unsustainable luxury products lead to negative word-of-mouth (NWOM) through a focus on the role of guilt, need to…
Home country institutional impact on the choice of direct vs indirect exports: an emerging markets perspective
B. Elango, Nitin PangarkarThis study uses the notions of institutional harshness and uncertainty avoidance in the home country to explain the choice between direct and indirect exporting strategies…
How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach
Nina Michaelidou, Milena Micevski, Georgios HalkiasThe present paper explores how advertisers use consumer culture positioning (CCP) strategies in advertising across countries and product categories.
The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making
Shijiao Chen, Malcolm J. Wright, Hongzhi Gao, Huan Liu, Damien MatherIndustry-wide crises involving consumer products place consumers at risk. Consumers rely on institutions that constrain corporate practice and control product quality to…
The responsibility of an ethnocentric consumer – nationalistic, patriotic or environmentally conscientious? A critical discourse analysis of “buy domestic” campaigns
Tiia-Lotta Pekkanen, Visa PenttiläThe study examines the responsibilisation of an ethnocentric consumer in commercial, meta-organisational discourses. In addition to nationalistic and patriotic discourses…
International marketing doctrine: the use of guiding principles
Yoel Asseraf, Itzhak Gnizy, Aviv ShohamMarketing doctrine (MD) refers to a “firm's unique principles, distilled from its experiences, which provide firm-wide guidance on market-facing choices” (Challagalla et…
The nature of individual experiential knowledge in internationalizing SMEs: pitfalls of superstitious learning and the need for wisdom
Sara Melén Hånell, Emilia Rovira Nordman, Lars-Gunnar MattssonThis study addresses the research question: How does the experiential knowledge, superstitious knowledge and the wisdom of CEOs influence the internationalization…
The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework
İlayda İpekGiven the fact that emerging economies have idiosyncratic characteristics, international marketing strategies of emerging-market exporting firms have been firmly…
East Asian films in the European market: the roles of cultural distance and cultural specificity
Xiaoyan Wang, Haibo Raymond Pan, Nibing Zhu, Shaohan CaiThis study investigates the impact of cultural distance on foreign box office performance of East Asian cinematic production in European markets. Predicated on two…
Consumers' human nature and their shopping channel choices in the emerging artificial intelligence era: based on Xunzi's humanity hypothesis
Guangkuan Deng, Jianyu Zhang, Naiyi Ye, Rui ChiDrawing from the ancient Chinese philosopher Xunzi's insights on humanity, this study aims to address human nature's critical role in influencing and shaping consumers'…
Building the connection between nation and commercial brand: an integrative review and future research directions
Jiaxun He, Cheng Lu Wang, Yi WuThis paper aims to provide an integrative review on nation branding literature and to identify new avenues for future research on embedding nation equity into commercial brands.
Does language matter to foreign subsidiary performance?
Palitha Konara, Yingqi WeiThis paper examines the role of language in foreign subsidiary performance.
Cultural equity: knowledge and outcomes aspects
Carlos J. Torelli, Hyewon Oh, Jennifer L. StonerThe purpose of this paper is to propose cultural equity as a construct to better understand the characteristics that define a culturally symbolic brand and the downstream…
Nation branding, cultural identity and political polarization – an exploratory framework
Alessandra Vecchi, Emmanuel Sirimal Silva, Lina Maria Jimenez AngelThe objective of this research is to propose a framework which is apt to assess how a nation branding campaign could promote cultural identity by ultimately curbing…
The yin and yang nature of coopetition activities: non-linear effects and the moderating role of competitive intensity for internationalised firms
James M. Crick, Dave CrickThis paper draws upon the Yin and Yang concept of Chinese philosophy within a Western context to examine coopetition, namely, the interplay between cooperation and…
From West to East: British sojourners’ acculturation in China
Qionglei Yu, Dorothy A. Yen, Benedetta Cappellini, Cheng Lu WangThe previous literature has often focussed on Asian migrants’ acculturation to western cultures with data collected in the western contexts. The purpose of this paper is…
When face meets globalization: How face drives consumers’ attitudes toward global consumer culture positioning
Haiyang Huang, Jiaxun HeSynthesizing the unique Confucian cultural values and the common characteristics of emerging markets, the purpose of this paper is to examine how face drives consumers…
How global brands incorporate local cultural elements to improve brand evaluations: A perspective on cultural mixing
Chunyan Nie, Tao WangThe purpose of this paper is to examine the effect of the interpretation strategy of cultural mixing on consumers’ evaluations of global brands that incorporate local…
Building strong nation brands
Jan-Benedict SteenkampThe purpose of this paper is to offer a new conceptual model for nation branding, rooted in the marketing literature, with associated tasks for the nation brand marketer.
Soft power and nation rebranding: The transformation of Korean national identity through cosmetic surgery tourism
Eric Ping Hung Li, Hyun Jeong Min, Somin LeeThe purpose of this paper is to explore the interconnection between the corporatisation of K-beauty and Korea’s nation branding exercise and its links with soft power…
The role of nation brand in attracting foreign direct investments: a case study of Korea
Richard Lee, You-il LeeDrawing on the six-dimensional framework of the Anholt-GfK Nation Brands Index (NBI), the purpose of this paper takes a government-to-business (G2B) perspective of…
Two decades of research on nation branding: a review and future research agenda
Andy W. Hao, Justin Paul, Sangeeta Trott, Chiquan Guo, Heng-Hui WuDespite the growing interest by scholars, practitioners and public policymakers, there are still divergent and fragmented conceptualizations of nation branding as the…
Dissemination and consensual perceptions of nation brands: a framework for future research
Carlos J. TorelliThe purpose of this paper is to comment on the article by He et al., and to propose a framework for the worldwide dissemination of a nation brand image as a way to…
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0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan