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International Marketing Review

Issue(s) available: 204 – From Volume: 1 Issue: 1, to Volume: 37 Issue: 6

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Marketing

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Volume 37

  • Issue 6 2020
  • Issue 5 2020 Cause-related marketing in international business: What works and what doesn't? -Part 2
  • Issue 4 2020 Cause-related marketing in international business: What works and what doesn't? - Part 1
  • Issue 3 2020
  • Issue 2 2020
  • Issue 1 2020

Volume 36

  • Issue 6 2019
  • Issue 5 2019 Global consumer culture: the evolving nature of global and local consumption - part 2
  • Issue 4 2019 Global Consumer Culture: The Evolving Nature of Global and Local Consumption - Part 1
  • Issue 3 2019
  • Issue 2 2019 International Marketing Agility
  • Issue 1 2019 International market knowledge and international entrepreneurship in the contemporary multi speed global economy

Volume 35

  • Issue 6 2018
  • Issue 5 2018
  • Issue 4 2018 Africa rising in an emerging world: an international marketing perspective
  • Issue 3 2018
  • Issue 2 2018 International marketing strategies of emerging market firms: nature, boundary conditions, antecedents, and outcomes
  • Issue 1 2018

Volume 34

  • Issue 6 2017
  • Issue 5 2017 Collaborative entry modes. Part 2
  • Issue 4 2017 Brand management and consumer experience: an emerging market perspective
  • Issue 3 2017
  • Issue 2 2017 Country of origin research revisited: seeking new methods and variables
  • Issue 1 2017 Collaborative entry modes. Part 1

Volume 33

  • Issue 6 2016
  • Issue 5 2016
  • Issue 4 2016 International Marketing and Corporate Social Responsibility: Part 2
  • Issue 3 2016 Advancing the international marketing research agenda with innovative methodologies
  • Issue 2 2016
  • Issue 1 2016 Strategic marketing in an international marketplace

Volume 32

  • Issue 6 2015
  • Issue 5 2015 International Marketing and Corporate Social Responsibility: Part 1
  • Issue 3/4 2015 Cross-cultural and cross-national consumer research: Psychology, Behavior, and Beyond
  • Issue 2 2015 Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research
  • Issue 1 2015

Volume 31

  • Issue 6 2014 Internationalization of service firms
  • Issue 5 2014
  • Issue 4 2014
  • Issue 3 2014
  • Issue 2 2014
  • Issue 1 2014

Volume 30

  • Issue 6 2013
  • Issue 5 2013
  • Issue 4 2013
  • Issue 3 2013
  • Issue 2 2013 Internationalization patterns of small and mediumsized enterprises II
  • Issue 1 2013 30th anniversary issue

Volume 29

  • Issue 6 2012
  • Issue 5 2012 Internationalization patterns of small and mediumsized enterprises
  • Issue 4 2012 International Marketing, Strategic Orientations and Business Success
  • Issue 3 2012 International Marketing Theory, Strategy and Implementation Insights from Latin America
  • Issue 2 2012
  • Issue 1 2012

Volume 28

  • Issue 6 2011
  • Issue 5 2011
  • Issue 4 2011
  • Issue 3 2011 International Market Selection and Segmentation II
  • Issue 2 2011 International Market Selection and Segmentation I
  • Issue 1 2011

Volume 27

  • Issue 6 2010
  • Issue 5 2010
  • Issue 4 2010 International perspectives on nation branding
  • Issue 3 2010 Marketing strategies of MNCs from emerging markets II
  • Issue 2 2010 Marketing strategies of MNC's from emerging markets
  • Issue 1 2010

Volume 26

  • Issue 6 2009
  • Issue 4/5 2009 Globalisation and Regionalisation
  • Issue 3 2009 Social marketing in the global context
  • Issue 2 2009
  • Issue 1 2009

Volume 25

  • Issue 6 2008
  • Issue 5 2008 Businesstobusiness as international business exploration of international market strategies in business markets
  • Issue 4 2008 Country of origin
  • Issue 3 2008
  • Issue 2 2008 Conceptualizing Culture Implications for International Marketing Theory and Practice
  • Issue 1 2008

Volume 24

  • Issue 6 2007
  • Issue 5 2007 Global advertising insights from multiple markets
  • Issue 4 2007 Contemporary thinking, topics and trends in international branding Part II
  • Issue 3 2007 Contemporary thinking, topics and trends in international branding Part 1
  • Issue 2 2007
  • Issue 1 2007

Volume 23

  • Issue 6 2006
  • Issue 5 2006 New perspectives on international entrepreneurship
  • Issue 4 2006 Issues and advances in international marketing research
  • Issue 3 2006
  • Issue 2 2006
  • Issue 1 2006

Volume 22

  • Issue 6 2005 International emarketing
  • Issue 5 2005 Ethics and international marketing research background and challenges
  • Issue 4 2005
  • Issue 3 2005 Services research in a crossculturalcrossnational context
  • Issue 2 2005
  • Issue 1 2005

Volume 21

  • Issue 6 2004
  • Issue 4/5 2004
  • Issue 3 2004
  • Issue 2 2004
  • Issue 1 2004

Volume 20

  • Issue 6 2003
  • Issue 5 2003
  • Issue 4 2003
  • Issue 3 2003
  • Issue 2 2003
  • Issue 1 2003

Volume 19

  • Issue 6 2002
  • Issue 5 2002
  • Issue 4 2002
  • Issue 3 2002
  • Issue 2 2002
  • Issue 1 2002

Volume 18

  • Issue 6 2001
  • Issue 5 2001
  • Issue 4 2001
  • Issue 3 2001
  • Issue 2 2001
  • Issue 1 2001

Volume 17

  • Issue 6 2000
  • Issue 4/5 2000
  • Issue 3 2000
  • Issue 2 2000
  • Issue 1 2000

Volume 16

  • Issue 6 1999
  • Issue 4/5 1999
  • Issue 3 1999
  • Issue 2 1999
  • Issue 1 1999

Volume 15

  • Issue 6 1998
  • Issue 5 1998
  • Issue 4 1998
  • Issue 3 1998
  • Issue 2 1998
  • Issue 1 1998

Volume 14

  • Issue 6 1997
  • Issue 5 1997
  • Issue 4 1997
  • Issue 3 1997
  • Issue 2 1997
  • Issue 1 1997

Volume 13

  • Issue 6 1996
  • Issue 5 1996
  • Issue 4 1996
  • Issue 3 1996
  • Issue 2 1996
  • Issue 1 1996

Volume 12

  • Issue 6 1995
  • Issue 5 1995
  • Issue 4 1995
  • Issue 3 1995
  • Issue 2 1995
  • Issue 1 1995

Volume 11

  • Issue 6 1994
  • Issue 4 1994
  • Issue 3 1994
  • Issue 5 1994
  • Issue 2 1994
  • Issue 1 1994

Volume 10

  • Issue 6 1993
  • Issue 5 1993
  • Issue 4 1993
  • Issue 3 1993
  • Issue 2 1993
  • Issue 1 1993

Volume 9

  • Issue 5 1992
  • Issue 4 1992
  • Issue 3 1992
  • Issue 2 1992
  • Issue 1 1992

Volume 8

  • Issue 5 1991
  • Issue 4 1991
  • Issue 3 1991
  • Issue 2 1991
  • Issue 1 1991

Volume 7

  • Issue 5 1990
  • Issue 4 1990
  • Issue 3 1990
  • Issue 2 1990
  • Issue 1 1990

Volume 6

  • Issue 6 1989
  • Issue 5 1989
  • Issue 4 1989
  • Issue 3 1989
  • Issue 2 1989
  • Issue 1 1989

Volume 5

  • Issue 4 1988
  • Issue 3 1988
  • Issue 2 1988
  • Issue 1 1988

Volume 4

  • Issue 4 1987
  • Issue 3 1987
  • Issue 2 1987
  • Issue 1 1987

Volume 3

  • Issue 4 1986
  • Issue 3 1986
  • Issue 2 1986
  • Issue 1 1986

Volume 2

  • Issue 4 1985
  • Issue 3 1985
  • Issue 2 1985
  • Issue 1 1985

Volume 1

  • Issue 4 1984
  • Issue 3 1984
  • Issue 2 1983
  • Issue 1 1983

    Intermediary resources and export venture performance under different export channel structures

    Ryuta Ishii

    The literature on export channels suggests that intermediary resources, namely intermediary competence and availability, are critical for export success. However, little…

    pdf (291 KB)

    How home country identity salience affects emerging market companies' overseas IPO performance: an empirical investigation from China

    Nan Cui, Peng Xie, Yiran Jiang, Lan Xu

    The purpose of the current study is to examine how and when home country identity salience of emerging market companies affects their overseas initial public offering…

    pdf (211 KB)

    Consumer reactions to unsustainable luxury: a cross-country analysis

    Cesare Amatulli, Matteo De Angelis, Giovanni Pino, Sheetal Jain

    This paper investigates why and when messages regarding unsustainable luxury products lead to negative word-of-mouth (NWOM) through a focus on the role of guilt, need to…

    pdf (1.3 MB)

    Home country institutional impact on the choice of direct vs indirect exports: an emerging markets perspective

    B. Elango, Nitin Pangarkar

    This study uses the notions of institutional harshness and uncertainty avoidance in the home country to explain the choice between direct and indirect exporting strategies…

    pdf (798 KB)

    How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach

    Nina Michaelidou, Milena Micevski, Georgios Halkias

    The present paper explores how advertisers use consumer culture positioning (CCP) strategies in advertising across countries and product categories.

    pdf (197 KB)

    The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making

    Shijiao Chen, Malcolm J. Wright, Hongzhi Gao, Huan Liu, Damien Mather

    Industry-wide crises involving consumer products place consumers at risk. Consumers rely on institutions that constrain corporate practice and control product quality to…

    pdf (321 KB)

    The responsibility of an ethnocentric consumer – nationalistic, patriotic or environmentally conscientious? A critical discourse analysis of “buy domestic” campaigns

    Tiia-Lotta Pekkanen, Visa Penttilä

    The study examines the responsibilisation of an ethnocentric consumer in commercial, meta-organisational discourses. In addition to nationalistic and patriotic discourses…

    pdf (238 KB)

    International marketing doctrine: the use of guiding principles

    Yoel Asseraf, Itzhak Gnizy, Aviv Shoham

    Marketing doctrine (MD) refers to a “firm's unique principles, distilled from its experiences, which provide firm-wide guidance on market-facing choices” (Challagalla et…

    pdf (231 KB)

    The nature of individual experiential knowledge in internationalizing SMEs: pitfalls of superstitious learning and the need for wisdom

    Sara Melén Hånell, Emilia Rovira Nordman, Lars-Gunnar Mattsson

    This study addresses the research question: How does the experiential knowledge, superstitious knowledge and the wisdom of CEOs influence the internationalization…

    pdf (527 KB)

    The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework

    İlayda İpek

    Given the fact that emerging economies have idiosyncratic characteristics, international marketing strategies of emerging-market exporting firms have been firmly…

    pdf (433 KB)

    East Asian films in the European market: the roles of cultural distance and cultural specificity

    Xiaoyan Wang, Haibo Raymond Pan, Nibing Zhu, Shaohan Cai

    This study investigates the impact of cultural distance on foreign box office performance of East Asian cinematic production in European markets. Predicated on two…

    pdf (214 KB)

    Consumers' human nature and their shopping channel choices in the emerging artificial intelligence era: based on Xunzi's humanity hypothesis

    Guangkuan Deng, Jianyu Zhang, Naiyi Ye, Rui Chi

    Drawing from the ancient Chinese philosopher Xunzi's insights on humanity, this study aims to address human nature's critical role in influencing and shaping consumers'…

    pdf (553 KB)

    Building the connection between nation and commercial brand: an integrative review and future research directions

    Jiaxun He, Cheng Lu Wang, Yi Wu

    This paper aims to provide an integrative review on nation branding literature and to identify new avenues for future research on embedding nation equity into commercial brands.

    pdf (177 KB)

    Does language matter to foreign subsidiary performance?

    Palitha Konara, Yingqi Wei

    This paper examines the role of language in foreign subsidiary performance.

    pdf (229 KB)

    Cultural equity: knowledge and outcomes aspects

    Carlos J. Torelli, Hyewon Oh, Jennifer L. Stoner

    The purpose of this paper is to propose cultural equity as a construct to better understand the characteristics that define a culturally symbolic brand and the downstream…

    pdf (444 KB)

    Nation branding, cultural identity and political polarization – an exploratory framework

    Alessandra Vecchi, Emmanuel Sirimal Silva, Lina Maria Jimenez Angel

    The objective of this research is to propose a framework which is apt to assess how a nation branding campaign could promote cultural identity by ultimately curbing…

    pdf (645 KB)

    The yin and yang nature of coopetition activities: non-linear effects and the moderating role of competitive intensity for internationalised firms

    James M. Crick, Dave Crick

    This paper draws upon the Yin and Yang concept of Chinese philosophy within a Western context to examine coopetition, namely, the interplay between cooperation and…

    pdf (388 KB)

    From West to East: British sojourners’ acculturation in China

    Qionglei Yu, Dorothy A. Yen, Benedetta Cappellini, Cheng Lu Wang

    The previous literature has often focussed on Asian migrants’ acculturation to western cultures with data collected in the western contexts. The purpose of this paper is…

    pdf (247 KB)

    When face meets globalization: How face drives consumers’ attitudes toward global consumer culture positioning

    Haiyang Huang, Jiaxun He

    Synthesizing the unique Confucian cultural values and the common characteristics of emerging markets, the purpose of this paper is to examine how face drives consumers…

    pdf (274 KB)

    How global brands incorporate local cultural elements to improve brand evaluations: A perspective on cultural mixing

    Chunyan Nie, Tao Wang

    The purpose of this paper is to examine the effect of the interpretation strategy of cultural mixing on consumers’ evaluations of global brands that incorporate local…

    pdf (363 KB)

    Building strong nation brands

    Jan-Benedict Steenkamp

    The purpose of this paper is to offer a new conceptual model for nation branding, rooted in the marketing literature, with associated tasks for the nation brand marketer.

    pdf (224 KB)

    Soft power and nation rebranding: The transformation of Korean national identity through cosmetic surgery tourism

    Eric Ping Hung Li, Hyun Jeong Min, Somin Lee

    The purpose of this paper is to explore the interconnection between the corporatisation of K-beauty and Korea’s nation branding exercise and its links with soft power…

    pdf (290 KB)

    The role of nation brand in attracting foreign direct investments: a case study of Korea

    Richard Lee, You-il Lee

    Drawing on the six-dimensional framework of the Anholt-GfK Nation Brands Index (NBI), the purpose of this paper takes a government-to-business (G2B) perspective of…

    pdf (188 KB)

    Two decades of research on nation branding: a review and future research agenda

    Andy W. Hao, Justin Paul, Sangeeta Trott, Chiquan Guo, Heng-Hui Wu

    Despite the growing interest by scholars, practitioners and public policymakers, there are still divergent and fragmented conceptualizations of nation branding as the…

    pdf (204 KB)

    Dissemination and consensual perceptions of nation brands: a framework for future research

    Carlos J. Torelli

    The purpose of this paper is to comment on the article by He et al., and to propose a framework for the worldwide dissemination of a nation brand image as a way to…

    pdf (179 KB)

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan

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