International Marketing Review
Issue(s) available: 198 – From Volume: 1 Issue: 1, to Volume: 36 Issue: 6
Category:
MarketingVolume 36
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Issue 6 2019
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Issue 3 2019
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Issue 1 2019 International market knowledge and international entrepreneurship in the contemporary multi speed global economy
Volume 35
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Issue 6 2018
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Issue 5 2018
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Issue 3 2018
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Issue 2 2018 International marketing strategies of emerging market firms: nature, boundary conditions, antecedents, and outcomes
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Issue 1 2018
Volume 34
Volume 33
Volume 32
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Issue 6 2015
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Issue 3/4 2015 Cross-cultural and cross-national consumer research: Psychology, Behavior, and Beyond
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Issue 2 2015 Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research
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Issue 1 2015
Volume 31
Volume 30
Volume 29
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Issue 6 2012
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Issue 3 2012 International Marketing Theory, Strategy and Implementation Insights from Latin America
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Issue 2 2012
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Issue 1 2012
Volume 28
Volume 27
Volume 26
Volume 25
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Issue 6 2008
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Issue 5 2008 Businesstobusiness as international business exploration of international market strategies in business markets
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Issue 3 2008
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Issue 1 2008
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
“It’s a new game out there”: e-commerce in internationalising retail SMEs
Sara Melén Hånell, Emilia Rovira Nordman, Daniel Tolstoy, Nurgül ÖzbekThe purpose of this paper is to explore how market factors (pertaining to institutions, competition and resources) shape the international strategies of an online retailer.
Customer engagement through choice in cause-related marketing
Michael Christofi, Demetris Vrontis, Erasmia Leonidou, Alkis ThrassouThe purpose of this paper is to construct a conceptual framework of the effects of customer engagement on cause-related marketing (CRM), with the goal of providing a solid…
From West to East: British sojourners’ acculturation in China
Qionglei Yu, Dorothy A. Yen, Benedetta Cappellini, Cheng Lu WangThe previous literature has often focussed on Asian migrants’ acculturation to western cultures with data collected in the western contexts. The purpose of this paper is…
When face meets globalization
Haiyang Huang, Jiaxun HeSynthesizing the unique Confucian cultural values and the common characteristics of emerging markets, the purpose of this paper is to examine how face drives consumers…
Go local or go global: how local brands promote buying impulsivity
Eline L.E. De Vries, Bob M. FennisUsing food brands as a case in point, the purpose of this paper is to examine the relationship between a local vs global brand positioning strategy and buying impulsivity…
Electronic integration and capability widening for OEM suppliers
Cheng-Chieh Hsiao, Danchi Tan, Jyh-Shen ChiouThe purpose of this paper is to investigate the effect of original equipment manufacturing (OEM) suppliers’ electronic integration with global customers on their…
Green business strategy and export performance
Nilay Bıçakcıoğlu, Vasilis Theoharakis, Mustafa TanyeriBuilding upon the insights of the resource-based view and contingency theory, the purpose of this paper is to investigate the boundary conditions of green business…
Familiarity and format: cause-related marketing promotions in international markets
Sangeeta Singh, Lola C. DuqueThe purpose of this paper is to demonstrate cause-related marketing (CRM) promotions as a brand-oriented international market entry strategy that can leverage an…
Cause-related marketing
Gordon Liu, Meng-Shan Sharon Wu, Wai Wai Ko, Cheng-Hao Steve Chen, Yantai ChenCause-related marketing (CRM) focuses on the use of marketing tools to publicize a firm’s corporate social responsibility (CSR) activities. Drawing on legitimacy theory…
The role of consumer-cause identification and attitude in the intention to purchase cause-related products
Paulo Alexandre de Oliveira Duarte, Susana Costa e SilvaThe purpose of this paper is to extend prior research on the influence of consumer-cause identification on the intention to purchase products from the companies supporting…
Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing
Hongjoo Woo, Seeun Kim, Michelle Lynn ChildsThe purpose of this paper is to examine how cause-related marketing (CRM) messages with a global focus and a national focus influence perceived brand authenticity and…
Global implications of cause-related loyalty marketing
V. KumarLoyalty programs (LPs) worldwide are maturing even as such programs are growing at a sluggish pace and losing appeal among consumers. This creates a need (and a potential…
Joining forces for doing good: getting the international cause-alliance right
Casey E. Newmeyer, Efua Obeng, John HullandDrawing on the brand alliance, cause marketing and corporate social responsibility literatures, the authors introduce the notion of international cause alliances. The…
Two decades of research on nation branding: a review and future research agenda
Andy W. Hao, Justin Paul, Sangeeta Trott, Chiquan Guo, Heng-Hui WuDespite the growing interest by scholars, practitioners and public policymakers, there are still divergent and fragmented conceptualizations of nation branding as the…
Owned-by and made-in cues
Mohammadali Zolfagharian, Roberto Saldivar, Jerome D. WilliamsThe purpose of this paper is to examine the cognitive and affective dimensions of COO and the owned-by/made-in cue combinations in first-generation immigrant markets.
Refining the relation between cause-related marketing and consumers purchase intentions
Alberto Ferraris, Manlio Del Giudice, Balakrishna Grandhi, Valentina CilloCause-related marketing (CRM) is an ever growing marketing strategy developed by companies that may result in a win-win-win strategy for business, non-profit organizations…
Cause-related marketing for successful cross-border post-acquisition performance
Michela Matarazzo, Riccardo Resciniti, Biagio SimonettiBuilding on the scant literature on cross-border acquisitions (CBAs) in the consumer perspective, the purpose of this paper is to investigate the impact of the acquirer’s…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Professor John Cadogan