International Marketing Review
Issue(s) available: 213 – From Volume: 1 Issue: 1, to Volume: 39 Issue: 3
Volume 39
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Issue 1 2022
Volume 38
Volume 37
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Volume 30
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Volume 22
The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities
David A. Griffith, Goksel YalcinkayaThe COVID-19 pandemic highlights the influence that nation-states can have on the engagement of international marketing activities. The purpose of this study is to…
New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19
Constantinos-Vasilios Priporas, Durga Vellore-NagarajanThis paper aims to determine new-normal uncertainty considerations stemming from the COVID-19 pandemic to consider within transaction-cost analysis for pharmaceuticals. It…
The impact of innovation aspiration shortfall and CEO origin on emerging economy firms' international expansion: evidence from China
Xi Zhong, Weihong Chen, Ge RenWhether and when the innovation aspiration shortfall (e.g. innovation performance lower than aspirations) will affect emerging economy firms (EEFs)' international…
Managing disruptive external forces in international marketing
Insik Jeong, Ruey-Jer Bryan Jean, Daekwan Kim, Saeed SamieeDisruptive external forces can bring businesses to a standstill and make their strategic plans obsolete overnight. COVID-19 exemplifies such a disruptive force, which has…
When does export customer responsiveness strategy contribute to export market competitive advantage?
Dario Miocevic, Itzhak Gnizy, John W. CadoganThe purpose of this study is to explore the nature of the relationship between export customer responsiveness and export growth.
Measuring country of origin effects in online shopping implicitly: a discrete choice analysis approach
Benedikt M. Brand, Daniel BaierTo examine whether the country of origin (COO) effect actually exists in an e-commerce context, the authors intend to contribute to the ongoing debate by measuring the COO…
Bringing culture into the picture: cross-cultural differences in online customer reviews
Jong Min Kim, Eunkyung Lee, Yeosun YoonPrior literature on online customer reviews (OCRs) suggests that individuals are socially influenced by information shared by others. Given that the online environment…
How do marketing activities influence organizational reputation in higher education institutions? An impression management perspective across eight countries
Fernando Angulo-Ruiz, Albena Pergelova, Juraj Chebeň, Eladio Angulo-AltamiranoBased on impression management theory, the authors ask how marketing activities build organizational reputation and examine the mediating mechanisms of desired…
Animosity, preference conflict and consumption context in an international crisis: a normative influence perspective
Cher-Min Fong, Hsing-Hua Stella Chang, Yu-Lin HanBecause of its omission of social influences, conventional animosity research has failed to sufficiently consider consumption context. To address this limitation, this…
Applying reactance theory to study consumer responses to COVID restrictions: a note on model specification
Michela Matarazzo, Adamantios DiamantopoulosThe purpose of the study is to highlight the relevance of reactance theory for modeling consumer responses to COVID restrictions. The study also aims to critically…
Developing strategies for international celebrity branding: a comparative analysis between Western and South Asian cultures
Zahra Shah, Hossein Olya, Lien Le MonkhouseThis empirical research conceptualises the impact of celebrity effectiveness on consumer purchase intention, with customer perception and attitude as mediators. A…
Personality effects on WoM and eWoM susceptibilty – a cross-country perspective
Tatjana M. König, Theresa B. Clarke, Maria Hellenthal, Irvine Clarke IIIThis study utilizes social communication theory as the framework to examine the influence of personality on young word-of-mouth (WoM) and electronic word-of-mouth (eWoM…
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment: the role of Brand-Nation Connection
Jiaxun He, Jiaye GeThis study aims to investigate how brand innovativeness and national traditions influence perceived brand globalness and brand competence by affecting Brand-Nation…
A longitudinal analysis of country image and brand origin effects
Peter Magnusson, Srdan Zdravkovic, Stanford A. WestjohnThe objective of this study is to offer a longitudinal examination of country image, consumers’ brand origin recognition accuracy, and how their effects on brand…
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective
Felix Septianto, Arnold Japutra, Billy Sung, Yuri SeoThis research draws upon construal level theory to investigate how brands can develop effective international marketing strategies using country image versus product image…
Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands
Ruiyang Hong, Zhe Zhang, Chun Zhang, Zuohao HuThe purpose of this study is to investigate hybrid brand positioning strategies for emerging market brands based on two positioning elements: brand country-of-origin (COO…
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Denni Arli, Narain Gupta, Deepak Sardana, Piyush SharmaThis paper uses social identity theory to investigate the sequential mediating effects of extrinsic religiosity and perceived role of religious leaders in the impact of…
Family multinationals: a systematic literature review to take stock and look ahead
Emanuela Rondi, Francesco Debellis, Cristina Bettinelli, Alfredo De MassisThe authors develop a systematic literature review of research on family multinationals, i.e. firms owned by one or more families that engage in foreign direct investments…
Customer-centric strategy driving innovativeness and business growth in international markets
Sasu Tuominen, Helen Reijonen, Gábor Nagy, Andrea Buratti, Tommi LaukkanenThe motivation for this study comes from decision making related to strategic marketing orientations in international markets. The authors examine if customer orientation…
How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? The role of perceived distributive justice
Zelin Tong, Fang Ma, Haowen Xiao, Perry Haan, Wenting FengThe purpose of this research is to explore how experienced scarcity affects home country consumers' attitudes toward the firm engaging in cross-border philanthropy by…
Performance implication of exploration and exploitation in foreign markets: the role of marketing capability and operation flexibility
Min Ju, Gerald Yong GaoThe purpose of this paper is to examine the performance impact of foreign ventures' exploration and exploitation strategies in emerging markets. Exploration and…
A consumer cultural paradox: exploring the tensions between traditional and international education
Ivana Beveridge, Olivier Furrer, Betsy D. GelbIn a globalized world, consumers embrace mutually conflicting cultural values rather than making exclusive, either/or choices. As a result, they experience multiple…
A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing
Mukta Srivastava, Sreeram SivaramakrishnanResearch in customer engagement (CE) has gained momentum in the last decade, thanks to its growing popularity among scholars and practitioners. The Marketing Science…
A review of consumer affinity research: recent advances and future directions
M. Mar Serrano-Arcos, Raquel Sánchez-Fernández, Juan Carlos Pérez-Mesa, Petra RieflerConsumer affinity may be a key factor in overcoming ethnocentric barriers and promoting a favourable attitude towards specific foreign countries and their products…
Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration
Bodo B. Schlegelmilch, Kirti Sharma, Sambbhav GargThis paper aims to illustrate the scope and challenges of using computer-aided content analysis in international marketing with the aim to capture consumer sentiments…
Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler
Renato Civitillo, Giuseppe Festa, Constantinos-Vasilios Priporas, Matteo RossiThe research has the aim of exploring whether and how relevant studies about nonprofit organizations (NPOs) have so far investigated the fruitful effects that can be…
Understanding firm survival in a global crisis
Uday Salunkhe, Bharath Rajan, V. KumarGlobal crises create an environment that is characterized by a fight for survival by countries, companies and citizens. While firms have adopted business initiatives to…
How international marketers make decisions: exploring approaches to learning and using heuristics
Simone Guercini, Susan Maria FreemanThe paper addresses the following research question: how do decision-makers use heuristics in their international business (IB) environment? Whereas, the literature has…
A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing
Pasquale Del Vecchio, Gioconda Mele, Evangelia Siachou, Gloria SchitoThis paper aims to advance the international marketing debate by presenting the results of a structured literature review (SLR) focusing on Big Data implementation in…
Digital tools and smart technologies in marketing: a thematic evolution
Estrella Diaz, Águeda Esteban, Rocío Carranza Vallejo, David Martín-Consuegra NavarroThis paper aims to analyze the evolution of digital and smart technologies and their relationship with different themes within marketing journals. In addition, this study…
Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda
Anna Makrides, Olga Kvasova, Alkis Thrassou, Elias Hadjielias, Alberto FerrarisThe purpose of this study is to systematically collate and scrutinize the state of the art on consumer cosmopolitanism (CCOS) from an international marketing perspective…
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love
Rohit Yadav, Justin Paul, Amit MittalNation brand building is a complex task as it involves multiple stakeholders. In the context of globalisation, a strong nation brand has important implications not only…
National cultures and their impact on electronic word of mouth: a systematic review
Anh Dang, David RaskaThis paper aims to summarize peer-reviewed journal articles on national cultures and electronic word of mouth (eWOM) behavior, identify the main findings and patterns…
Owner CEO narcissism, international entrepreneurial orientation and post-entry speed of internationalization: an empirical study of exporting SMEs from China
Xiaoxuan Li, Yue Wang, Miles M. Yang, Yanzhao TangThis study explores the impact of owner chief executive officers' (CEO) narcissism on the exporting small to medium-sized enterprises' (SMEs) decision-making on the…
Dynamics of the termination of global alliances: probing the past, analyzing the present and defining the frontiers for future research
Nakul Parameswar, Sanjay Dhir, Tran Tien Khoa, Antonino Galati, Zafar U. AhmedWhile the number of global alliance terminations in the business world has grown steadily during the past few decades, the scholarly literature on strategic alliance (SA…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan
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