Commonwealth Edison: The Use of Social Media in Disaster Response

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

After discussing the case, students will:

  • Develop an appreciation for the role social media can play in shaping a company's reputation

  • Understand how companies can use social media to engage customers directly in order to protect their reputations

  • Understand the role these interactions with customers can play during a crisis situation

  • Recognize the added reputational risk when a company's core business is directly impacted by a natural disaster

Keywords

Citation

Diermeier, D. and Petrella, D. (2017), "Commonwealth Edison: The Use of Social Media in Disaster Response", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000075

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Publisher

:

Kellogg School of Management

Copyright © 2013, The Kellogg School of Management at Northwestern University

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