Commonwealth Edison: The Use of Social Media in Disaster Response

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


After discussing the case, students will:

  • Develop an appreciation for the role social media can play in shaping a company's reputation

  • Understand how companies can use social media to engage customers directly in order to protect their reputations

  • Understand the role these interactions with customers can play during a crisis situation

  • Recognize the added reputational risk when a company's core business is directly impacted by a natural disaster



Diermeier, D. and Petrella, D. (2017), "Commonwealth Edison: The Use of Social Media in Disaster Response", Kellogg School of Management Cases.

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