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Article
Publication date: 1 April 1997

Kevin Moloney

Explores relationships between the popular perception of public relations; the Grunigian paradigm, its distortion by UK teachers and a way forward to a more soundly‐based…

Abstract

Explores relationships between the popular perception of public relations; the Grunigian paradigm, its distortion by UK teachers and a way forward to a more soundly‐based teaching about the communications of organizations. The first part is about public perceptions of public relations in the UK and how these influence attitudes on the campus. The second part is about shifting the emphasis of teaching away from a communication science perspective and towards a political studies one. Concludes that this shift could lead to a better connection with modern thinking about persuasive information flows in modern, liberal, industrialized societies.

Details

Corporate Communications: An International Journal, vol. 2 no. 4
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 1 February 1993

T.A. Aitufe

A brief survey of the public relations industry is followed by anaccount of the specific applications of public relations to universitylibraries. The process begins with…

Abstract

A brief survey of the public relations industry is followed by an account of the specific applications of public relations to university libraries. The process begins with identification of the library′s aims and objectives and of its main client bodies. Discusses the full range of public relations skills, including interpersonal skills, service quality and library promotion by all means. Stresses the importance of public relations to a university library.

Details

Library Review, vol. 42 no. 2
Type: Research Article
ISSN: 0024-2535

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Article
Publication date: 1 March 1999

Kevin Moloney

Hypothesises that the public relations industry and those connected with it suffer from low reputation; that this perception is widespread and may create a distorted…

Abstract

Hypothesises that the public relations industry and those connected with it suffer from low reputation; that this perception is widespread and may create a distorted reality. Surveys a self‐selected and representative sample to evaluate the hypothesis. Considers semantic differences in terminology. Argues for empirical location, reform and more interdisciplinary research. Suggests that an Office for the Regulation of the Public Relations industry (OFFPR) might improve reputation of the industry and the people who work in it, including teachers and students.

Details

Corporate Communications: An International Journal, vol. 4 no. 1
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 1 April 2006

F.E. Campbell, R.A. Herman and D. Noble

“Reputation management” is widely used as a rationale for public relations, although the public relations practice has problems with its own reputation. Public relations

Abstract

Purpose

“Reputation management” is widely used as a rationale for public relations, although the public relations practice has problems with its own reputation. Public relations is presented in textbooks as a mature management discipline, yet the term “public relations” is rejected by many practitioners and academics. “Reputation management” may have been introduced to counter negative associations and to gain status for the practice. The purpose of this paper is to use critical theory to question the ideas and assumptions underlying “reputation management” and to examine contradictions within the term.

Design/methodology/approach

The paper reviews what this theory has to say about public relations and its claim to be a mature management discipline. It examines how public relations practitioners explain their role to internal and external publics.

Findings

An initial literature review suggests that the contradictions within “reputation management” mirror contradictions within public relations practice.

Originality/value

The paper encourages debate in the public relations field.

Details

Journal of Communication Management, vol. 10 no. 2
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 1 December 2002

Grace Olabisi Babafemi

Public relations activities as they relate to the roles of the circulation librarian in an academic library are discussed. The position of the circulation librarian as the…

Abstract

Public relations activities as they relate to the roles of the circulation librarian in an academic library are discussed. The position of the circulation librarian as the public relations officer of his or her library in fulfilling the objectives of the institution and the library are also discussed. Services must be acceptable and the only way to make them acceptable is through public relations activities. The quality of the circulation librarian is highlighted for good public relations results. The services of the circulation librarian who uses public relations tools to function are also discussed as well as the ways the impact can be felt. This discussion highlights the similarity of the activities of the circulation librarian and the public relations officer of any establishment, and how they affect their organisation in positive ways.

Details

Library Review, vol. 51 no. 9
Type: Research Article
ISSN: 0024-2535

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Article
Publication date: 1 February 1992

Philip J. Kitchen and Jon White

Describes changes and developments taking place in public relationsin the UK. Such description is predicated on change in the externalenvironment facing business…

Abstract

Describes changes and developments taking place in public relations in the UK. Such description is predicated on change in the external environment facing business organizations, increased expenditure on staffing and public relations activities, and teaching developments in this innovative management field. But the main causatory factors are fuzzy market boundaries, changing publics, and short‐lived competitive advantages. A hypothetical company example is used to illustrate how public relations might be used to build relations with key target audiences.

Details

Marketing Intelligence & Planning, vol. 10 no. 2
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 15 June 2021

Kathy R. Fitzpatrick and Paula L. Weissman

The aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.

Abstract

Purpose

The aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.

Design/methodology/approach

The research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.

Findings

The findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.

Theoretical and practical implications

The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.

Originality/value

The study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

Details

Journal of Communication Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1363-254X

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Book part
Publication date: 26 November 2020

Mark Badham

This chapter adds to emerging research exploring the construct of joy by drawing attention to the value of more loving stakeholder relationships. Relationship management…

Abstract

This chapter adds to emerging research exploring the construct of joy by drawing attention to the value of more loving stakeholder relationships. Relationship management research has focussed attention on the antecedents, outcomes and quality of an organization's relationships with various publics and stakeholders and has examined strategies that can nurture these relationships. However, not much of this research has addressed intimacy and passion in these relationships.

Accordingly, this chapter draws on the theory of brand love developed in relationship marketing research and the theory of love from psychological research to build a theoretical framework of organization–stakeholder love (OSL) that can be applied to organizational relationships with publics and stakeholders. An OSL framework switches emphasis from how organizations can attract stakeholder affection (e.g., love) towards organizations to how organizations can and should love their stakeholders. The proposition put forward in this chapter is that OSL can and should become a driving force behind organizations' interactions with stakeholders, thus contributing to ethical public relations practices.

OSL is important because it has the potential to contribute to addressing public relations' image problems (e.g., relating to terms such as spin and corporate greenwashing); it offers a new love orientation that guides organizations towards a focus on the primacy of stakeholder needs and values, which in turn may shape the way organizations initiate and manage relationships with stakeholders. This chapter concludes with practical ways to implement OSL and a research agenda suggesting ways OSL may open up new research opportunities in public relations.

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Book part
Publication date: 7 November 2017

Donnalyn Pompper

The time is right for renewed and updated attention to the relationship between public relations (PR) and human resources (HR) departments in the context of corporate…

Abstract

The time is right for renewed and updated attention to the relationship between public relations (PR) and human resources (HR) departments in the context of corporate social responsibility (CSR) and sustainability. For too long, conflict between the two practice areas has obscured opportunities for collaboration which benefits organizations and stakeholders. This chapter offers theoretical underpinnings for examining an interdepartmental, cross-unit working relationship between HR and PR – and advances a vision for why it is needed now.

Details

Corporate Social Responsibility, Sustainability, and Ethical Public Relations
Type: Book
ISBN: 978-1-78714-585-6

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Article
Publication date: 15 October 2020

Chiara Valentini

During the past few years, public trust in organisations, institutions and systems has decreased. Trust is an important antecedent not only for relationship-building but…

Abstract

Purpose

During the past few years, public trust in organisations, institutions and systems has decreased. Trust is an important antecedent not only for relationship-building but also for image and reputation management. This study aims to systematically review scientific publications on public relations and trust to explore the current status of trust research, including its conceptual definition, measurement and theorisation.

Design/methodology/approach

Only English-language scientific papers published in key public relations journals were analysed. Titles, abstracts and keywords were searched with the terms “public relations” and/or “strategic communication” and/or “communication management” and “trust”, returning 254 discrete articles. Quantitative content analysis and thematic analysis were used to extract information.

Findings

Trust research has limited methodological and intellectual diversity. Most studies have been published by North American scholars using surveys and interviews as the primary methods, and most are positioned within the public relations literature. One-third of papers do not use any specific theory to define trust, and about 13% of those in which trust is a central element do not refer to any conceptual foundation. The majority of papers are centred on professional and managerial problems, with limited discussion of publics/stakeholders' or societal problems.

Originality/value

This study offers important information about the development of trust research in public relations and sheds light on current knowledge gaps that can inform future research.

Details

Corporate Communications: An International Journal, vol. 26 no. 1
Type: Research Article
ISSN: 1356-3289

Keywords

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