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This study investigates the influence of e-marketing risks on a Corporation’s Reputation (CR) resulting from its online marketing of products and services.

A comprehensive analysis was conducted to enhance the company’s e-marketing strategies and bolster its reputation in the market. This involved an investigation into key factors of e-marketing risks, such as customer confidence, product quality, marketing fraud, credibility and customer knowledge and proficiency in using online platforms. These factors have directly impacted the company’s reputation, including aspects such as product/service quality, attractiveness, performance and commitment to social responsibility.

Its finding indicates that customers' lack of confidence in e-marketing has a strong impact on CR, followed by product quality and credibility. The absence of consumer awareness about e-marketing websites and e-fraud frequently negatively affects the organizational reputation.

To enhance the corporation’s reputation, it is recommended that companies provide educational resources on online shopping, including guidance on using the company’s website, comparing prices and other services that facilitate online purchases. This will help to support the credibility of e-marketing and enhance customer trust.

This research is an exploration of how e-marketing has affected a Corporation’s Reputation. It provides modern knowledge about the dynamic interplay between digital strategies and brand perception. Investigating this relationship provides valuable insights into the evolving landscape of consumer trust in the digital age. By analysing the various ways in which e-marketing influences a company’s reputation, innovative approaches can be developed to enhance its online presence and build lasting customer trust.

Previous research has explored the link between sustainability disclosure and reputation but produced contradictory results. This study aims to clarify the sustainability disclosure–reputation relationship through a quantitative analysis of the correlations between these variables reported in empirical research papers. The second objective was to determine how various moderators affect the sustainability disclosure–reputation link.

The meta-analysis was based on a systematic review of the literature covering empirical research on the corporate sustainability disclosure and reputation relationship. A total of 92 articles were meta-analyzed to compile their findings on four extrinsic moderators: company size, ownership, stock listing status and activity sector.

The findings confirm that a significant positive correlation exists between corporate sustainability disclosure and reputation. The moderator analysis also revealed that companies’ different characteristics can explain researchers’ divergent results.

The results have considerable practical relevance for organizational management. First, they can motivate managers to improve and disclose their company’s social and environmental impacts to strengthen their reputation, which in turn will help accelerate the achievement of the Sustainable Development Goals. Second, the findings can ensure organizations develop disclosure and reputation management strategies adapted for each firm’s size, ownership, stock listing status and activity sector.

The results have considerable practical relevance for organizational management. First, they can motivate managers to improve and disclose their company’s social and environmental impacts to strengthen their reputation, which in turn will help accelerate the achievement of the Sustainable Development Goals. Second, the findings can ensure organizations develop disclosure and reputation management strategies adapted for each firm’s size, ownership, stock listing status and activity sector.

To the best of the authors’ knowledge, this meta-analysis is the first to clarify the link between disclosure and reputation, which makes a unique contribution to the field of social and environmental accounting. A larger sample of primary research was collected, and key extrinsic moderators were examined to explain prior studies’ contradictory findings.

As place branding is reaching an impasse in terms of its development with numerous shortcomings being uncovered, this commentary suggests that the practice can be repositioned as part of the more comprehensive notion of place reputation. By building on the idea of corporate reputation and embryonic evidence of its application to geographical entities, this paper aims to argue for a more substantial translation of this concept to cities and regions.

This idea was investigated through empirical work in English second-tier cities, specifically concerning semi-structured interviews with local and regional stakeholders on the topic of place reputation conducted in 2014.

The empirical work found that place branding and place reputation can remain complimentary to one another, are entwined and are problematic to disentangle. This discovered that place branding is not as effective when used in isolation, and the concept benefits from the support of a more comprehensive reputation management strategy. In addition, this study found that the idea of reputational capital is a key theory for the development of reputation, allowing this broad notion to be tackled in terms of audiences, domains and sectors.

Moreover, this commentary constitutes a novel piece of research, and this is achieved by exploring gaps in both interdisciplinary place branding and corporate literatures of reputation being applied to place. This is addressed from a relational economic geography perspective, with the support of reputational capital which has links to Pierre Bourdieu’s (1986) Forms of Capital, this seeks to raise issues and add value to current place branding debates.

The importance of corporate reputation is widely acknowledged in both contemporary and academic business writings. While reputation is a difficult concept to measure, managers frequently assume a positive relationship between business performance and corporate reputation. The literature avers that from a client’s perspective, a healthy reputation may act as a risk suppresser. In this empirical study, the nature of corporate reputation and risk aversion in professional engineering consultancies is examined. Findings support a three‐dimensional reputation construct, but there is no evidence to suggest that a good corporate reputation reduces clients’ perceived risk. Implications are drawn, limitations noted and directions offered for ongoing research.

There are two objectives of this study: to analyze gaps in customer satisfaction and to test the customer loyalty gap on the basis of the reputation of Busan New Port. This study identifies the relationships between variables as well as the conceptual and operational definitions using prior research. Data was collected from 93 members of the International Freight Forwarders Association. The reliability and validity of the data was analyzed and the relationships between the variables were tested by analysis of covariance. The results are as follows: First, the reputation of Busan New Port means the abilities in which the port provides valuable benefits to international freight forwarders. The analytical results show that there is a gap in customer satisfaction between high- level and low- level reputation. Second, the levels of reputation are based on the gap in customer loyalty. This means that there are gaps in the friendly attitude of international freight forwarders and sustainable usage on the basis of the varying levels of port reputation.

Considers the importance of a firms′ reputation to the success or failure of its brands; the effect on the firm′s brand when a firm′s reputation decays; how important it is for a firm to maintain or advance I reputation; how a brand′s reputation can be transferred to other products. Addresses and discusses these issues in detail and emphasises the importance of reputation to the ultimate success of a product and company and warns against ignoring its fragility.

The article hypothesizes that the level of reputation affects both the informativeness of earnings and the magnitude of discretionary accounting accrual adjustments. The hypothesis exploits the following: the positive relationship between reputation and firms' risk‐return profiles, and managers' incentives in using discretionary accounting accrual adjustments. Results show that reputation is positively associated with earnings' explanatory power for returns, and related to the magnitude of accounting accrual adjustments.

The purpose of this paper is to examine the contemporaneous relationship between changes in corporate reputations and stock prices.

The Harris Interactive Reputation Quotient^TM is used as a measure of corporate reputation. Stock return and risk measures are evaluated for each Reputation Quotient^TM survey period for the years 1999‐2007.

The results provide evidence that, in the aggregate, firm reputations are procyclical. Additionally, firms with improved reputations enjoy lower volatility in their stock prices than firms with diminished reputations.

Due to the Harris Poll Online methodology, it is not clear that the price changes occur concurrently with the change in reputation.

This paper contributes to the finance literature by examining the effect of a change in corporate reputation on stock price.

The article aims to elaborate on the importance of “managing reputation equity” in the banking industry.

This article has been derived in part from the reputation improvement plans of investment banks and in part from the author's own experience as a non‐executive director.

The most critical and strategic asset a bank possesses is its reputation. A “reputation improvement plan” is a critical document for the board of directors. In practice, reputation improvement plans vary enormously in terms of structure, format and content. This article summarizes what content should ideally be included. Furthermore, it is important to remember that reputation improvement planning is just one component of the process – the other components are implementing the plan, monitoring progress and auditing the reputation's situation. And, although the focus is often on the document, it is the process of drafting, discussing, agreeing and using it that is important. The document facilitates discussion and decision making and can then be used as a guide to action.

The process of producing a “reputation improvement plan” forces management to think through the issues related to a particular reputation and how to address them. The document itself summarizes the reputation's competitive position and guides the implementation of strategic initiatives. In banks (such as Goldman Sachs) that the board of directors with significant input from stakeholders (for instance, important customers), revised in a series of iterations with management before being agreed, and linked to other functional plans (e.g. operations, sales plans etc.) ensuring that all the bank's activities are focused on achieving common goals. A successful reputation improvement plan and program will only occur when at least the following combined forces are effective: a vision of something better (a clear target embedded in a plan) and a few practical first steps to achieve (to launch the process). Reputation is not a gift, but really hard work.

Reputational capital is a vital strategic resource. Reputations reflect a bank's relative success in fulfilling the expectations of multiple stakeholders. They are crucial because they “work” for banks. Therefore, establishing a great reputation is a key element of organizational strategy. Banks will become increasingly focused on managing their reputations over the next decade. The article is about unlocking the value of reputation through reputation improvement planning.

Can a brand′s reputation be transferred successfully to other products? What is the importance of a firm′s reputation to the success or failure of its brands? What is the effect on the firm′s brands when a firm′s reputation, through either acquisition or restructuring, decays. How important is it for a firm to maintain or enhance its reputation? Describe a model of reputation creation and destruction and shows how the brand extension decision can be addressed using the model.