Strategic orientation: The lens needed for firm performance

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper found that strategic orientation, specifically customer and competitor orientation play an important role in determining firm performance.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Strategic orientation: The lens needed for firm performance", Strategic Direction, Vol. 39 No. 2, pp. 12-13. https://doi.org/10.1108/SD-12-2022-0153