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Battles which call for a Carlsberg: Brewer sets out its “must-win” objectives

Strategic Direction

ISSN: 0258-0543

Article publication date: 9 February 2015




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Five key factors underpin Carlsberg’s significant improvements in market position and financial returns: walking the talk; communicating constantly on many levels; maintaining a solid grip on reality; embedding the agenda in the core processes of the organization; and the personal commitment and ownership of the chief executive officer.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2015), "Battles which call for a Carlsberg: Brewer sets out its “must-win” objectives", Strategic Direction, Vol. 31 No. 3, pp. 10-12.



Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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