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Indian hope trick: Cisco’s case for emerging market innovation

Strategic Direction

ISSN: 0258-0543

Article publication date: 12 January 2015




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


Advocates of evolution theories contend that only the strong will ultimately survive. Similar sentiments might be applied to the business world. Globalization and the relentless onslaught of technological advances have for sure guaranteed that competition is arguably tougher than ever before. The bar has thus been raised considerably. And companies are under extreme pressure to innovate to survive, let alone prosper. The future is frequently bleak for those unable to tick the right boxes in this respect. It would be folly to include Cisco in that category. Since its inception in 1984, the company has gone from strength-to-strength and established itself as world leader in networking.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2015), "Indian hope trick: Cisco’s case for emerging market innovation", Strategic Direction, Vol. 31 No. 2, pp. 31-33.



Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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