Rural digitization: Hosting agricultural and county shows online

Abstract

Design:

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Purpose:

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Findings:

E-eventscapes are a lifeline to the rural economy struggling under the dual weight of Brexit and COVID-19, providing a way of running the hugely important agricultural and county shows without the need for large numbers of people to physically congregate.

Originality:

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "Rural digitization: Hosting agricultural and county shows online", Strategic Direction, Vol. 38 No. 1, pp. 16-17. https://doi.org/10.1108/SD-11-2021-0145