Fashionable advantage: Understanding Shein’s business practices and their impact on fast fashion

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Shein has cornered the fast fashion market, but it may have only been able to do so by embracing the fast fashion business practices of competitor brands that have been stopped in recent years due to their damage to the environment and societies.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "Fashionable advantage: Understanding Shein’s business practices and their impact on fast fashion", Strategic Direction, Vol. 40 No. 8, pp. 29-30. https://doi.org/10.1108/SD-09-2024-0155