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Green for go: Putting the environment first for innovation and strategy

Strategic Direction

ISSN: 0258-0543

Article publication date: 20 June 2019

Issue publication date: 13 August 2019




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


As the world approaches the year 2020 – which has been the most looked-forward-to years since the Millennium, offering as it does the opportunity to use “20:20 vision” as a descriptor – it is perhaps useful to look back over those 20 years to understand how far sustainability and environmental concerns have developed with regard to business strategy. While these concerns were prevalent at the turn of the century, they were not mainstream in terms of how they were dealt with by firms, and there was considerable difference in how firms treated them depending on where they were based, how big they were and how it fed into their overall corporate strategy.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2019), "Green for go: Putting the environment first for innovation and strategy", Strategic Direction, Vol. 35 No. 8, pp. 24-26.



Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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