Enhancing the firm’s strategic behaviour: The key impact of demand-side factors
ISSN: 0258-0543
Article publication date: 12 July 2018
Issue publication date: 10 September 2018
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context
Findings
Strategic behaviour is shaped considerably by demand-side internal and external factors. Through appropriate investment to acquire and enhance customer-related capabilities, firms can become better positioned than rivals to make effective decisions during along an industry life cycle.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2018), "Enhancing the firm’s strategic behaviour: The key impact of demand-side factors", Strategic Direction, Vol. 34 No. 8, pp. 1-3. https://doi.org/10.1108/SD-04-2018-0085
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited