Enhancing the firm’s strategic behaviour: The key impact of demand-side factors

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context

Findings

Strategic behaviour is shaped considerably by demand-side internal and external factors. Through appropriate investment to acquire and enhance customer-related capabilities, firms can become better positioned than rivals to make effective decisions during along an industry life cycle.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "Enhancing the firm’s strategic behaviour: The key impact of demand-side factors", Strategic Direction, Vol. 34 No. 8, pp. 1-3. https://doi.org/10.1108/SD-04-2018-0085