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Preserving the future of business: Making consumption habits sustainable in the face of environmental challenges

Strategic Direction

ISSN: 0258-0543

Article publication date: 10 July 2017




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


The cost to the environment that our current way of life is extracting is hard to calculate exactly, but few now deny that it is not unsustainable and potentially fatal. Our awareness of climate change and the impact consumerism has on our lives is becoming a constant concern, particularly in those countries that consume the most resources. While people individually, and at a government level, are concerned and acting with more environmental awareness, some of the most damaging behavior is occurring in consumer-driven private sector. Yet as many businesses continue with the attitude of profit before principle, some are now seeking ways to reduce their impact on the environment, both through their own production processes, as well as through their behavior or their customers. These companies, studied by Bocken (2017), have been able to reduce the consumption of both themselves and their customers, without harming their profits, and improving growth. Through careful business strategy innovation, similar practices should be possible in all sizes of companies and across all types of industry.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2017), "Preserving the future of business: Making consumption habits sustainable in the face of environmental challenges", Strategic Direction, Vol. 33 No. 7, pp. 20-22.



Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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