Entrepreneurial success in international markets: Why competitor orientation can help

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. 10;

Findings

Forming collaborative relationships with rival operators offers a way for small entrepreneurs to expand into international markets. Considerable risk and significant costs are typical features of this approach but can be mitigated through strong competitor orientation that equips firms with the level of knowledge needed to ensure suitable partners are chosen.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "Entrepreneurial success in international markets: Why competitor orientation can help", Strategic Direction, Vol. 38 No. 5, pp. 10-12. https://doi.org/10.1108/SD-03-2022-0027