How General Motors progressively evolved its business model over three decades: An innovation-fueled ride into a future of vehicle electrification

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This case study concentrates on General Motors (GM) product and innovation trajectory over a period from 1990 spanning into a future where electric vehicles become mainstream. Reducing the number of models being manufactured and introducing service-based recurring revenue streams such as the “OnStar” in-vehicle communication service were among the crucial elements that allowed GM to survive against intensifying competition in their market.

Originality/value

The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "How General Motors progressively evolved its business model over three decades: An innovation-fueled ride into a future of vehicle electrification", Strategic Direction, Vol. 35 No. 6, pp. 15-17. https://doi.org/10.1108/SD-03-2019-0054