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Fending off foreignness liabilities: Strategies to smooth entry to markets abroad

Strategic Direction

ISSN: 0258-0543

Article publication date: 8 May 2017




This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.


This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.


The study sorts strategies to avoid liability of foreignness, including operational capabilities, entry modes, country of origin, legitimacy achievement, risk of politico-economic changes, and location selection. The study identified strategies for small- and medium-sized businesses entering emerging and transitional economies, as well as suggestions when entering sophisticated economies.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.


The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.



(2017), "Fending off foreignness liabilities: Strategies to smooth entry to markets abroad", Strategic Direction, Vol. 33 No. 5, pp. 5-7.



Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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