Customer satisfaction and corporate performance: A correlation for business success

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

As customer satisfaction has been noted to be one of the most important assets in the business world, aligning corporate performance and business undertakings around it is a clear path to business success.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Customer satisfaction and corporate performance: A correlation for business success", Strategic Direction, Vol. 39 No. 3, pp. 1-2. https://doi.org/10.1108/SD-01-2023-0004