Customer perceived value and corporate social responsibility: The marker of customer loyalty

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The work by Konalingam et al. demonstrates how customer-perceived value is a reliable indicator of successful business-consumer relations, and mediates the relationship to build customer loyalty.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Customer perceived value and corporate social responsibility: The marker of customer loyalty", Strategic Direction, Vol. 39 No. 3, pp. 3-5. https://doi.org/10.1108/SD-01-2023-0002