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Customer perceived value and corporate social responsibility: The marker of customer loyalty

Strategic Direction

ISSN: 0258-0543

Article publication date: 20 February 2023

Issue publication date: 3 March 2023

310

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The work by Konalingam et al. demonstrates how customer-perceived value is a reliable indicator of successful business-consumer relations, and mediates the relationship to build customer loyalty.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2023), "Customer perceived value and corporate social responsibility: The marker of customer loyalty", Strategic Direction, Vol. 39 No. 3, pp. 3-5. https://doi.org/10.1108/SD-01-2023-0002

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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