Heritage Tourism in Iran
ISBN: 978-1-78754-813-8, eISBN: 978-1-78754-812-1
Publication date: 6 September 2019
Abstract
Iranian history, with roots in the oldest civilizations in western Asia, has provided significant heritage, both tangible and intangible, allowing the country to be considered as a major cultural tourism destination for both nationals and foreigners. The focus on Iranian history and heritage aims to confirm the country’s potential for attracting international tourists, while a negative image prevails abroad of a radical theocratic regime with a hostile internal political environment, alongside the instable geopolitical situation of the region. However, the changing political situation, now more secure and safe, allows an attempt to remove these prejudices, which may be achieved through the promotion of heritage and cultural tourism.
Keywords
Citation
Roque, M.I. and Forte, M.J. (2019), "Heritage Tourism in Iran", Experiencing Persian Heritage (Bridging Tourism Theory and Practice, Vol. 10), Emerald Publishing Limited, Leeds, pp. 29-42. https://doi.org/10.1108/S2042-144320190000010003
Publisher
:Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited