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Gambling on the stock market: the behavior of at-risk online traders

Philippe Grégoire (Department of finance, insurance and real estate, Laval University, Quebec City, Canada)
Melanie Rose Dixon (School of psychology, Laval University, Quebec City, Canada)
Isabelle Giroux (School of psychology, Laval University, Quebec City, Canada)
Christian Jacques (School of psychology, Laval University, Quebec City, Canada)
Annie Goulet (School of psychology, Laval University, Quebec City, Canada)
James Eaves (Department of management, Laval University, Quebec City, Canada)
Serge Sévigny (Faculty of education, Laval University, Quebec City, Canada)

Review of Behavioral Finance

ISSN: 1940-5979

Article publication date: 6 April 2023

Issue publication date: 5 March 2024

546

Abstract

Purpose

Online investment platforms offer an environment that may lead some traders into excessive behaviors akin to gambling. Over the last decade, gambling behaviors associated with the stock market have attracted the attention of many researchers but the literature on the subject remains scarce. This study aims to present the results of live interviews with a sample (N = 100) of retail investors trading online, and contrasts trading habits with gambling behaviors.

Design/methodology/approach

Participants are divided in three groups according to their score on an adapted version of the Problem Gambling Severity Index (referred to as the PGSI-Trading), and their trading habits and behaviors are compared.

Findings

The authors find that traders with higher PGSI-Trading scores are more likely to display gambling-related behaviors such as trading within a short timeframe, being motivated by making money quickly and experiencing high sensations when trading.

Research limitations/implications

The sample is small but the authors proceeded this way in order to gather some qualitative data that would be helpful to clinicians in the Province of Quebec. The questionnaire used to classify traders at risk of being gamblers (PGSI-Trading) has not been validated.

Practical implications

The findings of this study will be helpful to clinicians who hwork with patients suffering from excessive online stock trading habits.

Social implications

Clinicians observe an increasing number of patients who consult with excessive stock trading habits. This study has brought new information allowing clinicians to better understand how gambling manifests itself on the stock market.

Originality/value

To the authors’ knowledge, this study is the first to investigate the trading habits of individuals classified in terms of their score on an adapted PGSI questionnaire.

Keywords

Acknowledgements

The authors would like to dedicate this paper to the memory of their dear colleague, Philippe Grégoire.

Funding: This study was funded by the Fonds de Recherche du Québec – Société et Culture.

Citation

Grégoire, P., Dixon, M.R., Giroux, I., Jacques, C., Goulet, A., Eaves, J. and Sévigny, S. (2024), "Gambling on the stock market: the behavior of at-risk online traders", Review of Behavioral Finance, Vol. 16 No. 2, pp. 205-222. https://doi.org/10.1108/RBF-05-2022-0143

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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