Qualitative Market Research
Issue(s) available: 99 – From Volume: 1 Issue: 1, to Volume: 25 Issue: 3
Strapline:
An International Journal
Volume 24
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Volume 8
Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi, John M.T. Balmer, Maria-Cristina Stoian, Philip J. KitchenThis study aims to investigate how marketing communication (MC) and nascent corporate communication (CC) strategies are juxtaposed in the small- and medium-sized…
Productive possibilities? Valorising urban space through pop-up?
Gary Warnaby, Dominic MedwayThe “pop-up” epithet has become a synonym for virtually any temporary event in a range of commercial, non-commercial and cultural contexts within the urban spatial arena…
“The club on the hill”: footballing place as an arena for sustainable and ethical action
Anthony Samuel, Cathy McGouran, Robert J. Thomas, Gareth Reginald, Terence WhitePlaces have deep-seated meaning and serve to shape our social grouping and practices. Sporting stadia are a highly influential aspect of many people’s lives that drive the…
Brands in the eye of the storm: navigating political consumerism and boycott calls on social media
Vassilis Dalakas, Joanna Phillips Melancon, Izabela SzczytynskiGiven the division between conservative and liberal ideologies on many issues, brands navigate social media minefields whenever they take a social or political stance…
Impact of the pandemic on social media influencer marketing in fashion: a qualitative study
Kent Le, Gokhan AydinIn spite of the rise of social media influencers observed in the 2010s, the direction and future of influencers are ambiguous. This popular yet overused marketing tool has…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Andrew Lindridge