Qualitative Market Research
Issue(s) available: 105 – From Volume: 1 Issue: 1, to Volume: 26 Issue: 4
Strapline:
An International Journal
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
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Volume 18
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Volume 15
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Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Reflections on phygital experiences: conceptual boundaries, wellbeing benefits and methodological suggestions
Dong-Jin Lee, Grace B. Yu, M. Joseph SirgyThe purpose of this paper is to reflect on the construct of phygital experiences and provide ideas that may spur future research on phygital consumer experiences in relation to…
A framework to improve retail customer experience: a qualitative study exploring the customer journey
Mojtaba Poorrezaei, Christopher Pich, Sheilagh ResnickThis study aims to construct an integrated retail customer experience framework with a single view across platforms and to suggest a new conceptualisation of the customer…
Financial inclusion and the financial and economic development: review of the literature, evidence gaps and the road ahead
Maryem Naili, Imad Jabbouri, Issa HelmiThe purpose of this study is to provide a comprehensive review of the literature on financial inclusion, with a focus on its relationship to financial and economic development.
Promoting brand gratitude through unique emotional connection: a qualitative study
Subhajit Bhattacharya, Arunava DalalA growing challenge for organizations is to keep their brand relevant and connected to consumers. This can be achieved by connecting the consumer not only through conventional…
Resilience of small retailers in facing the Covid-19 pandemic – a qualitative study
Tamal Samanta, Rajesh AithalThis study aims to understand the impact of the Covid-19 pandemic on small retailers, and their response to it, using the crisis management model. The research documents the…
Dynamics of user-generated content and service failure recovery: evidence from millennials
Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Kerry Howell, Serena RovaiThere is considerable interest in the value of user-generated content (UGC) and its antecedents. Despite its growing importance, existing studies have largely ignored the effects…
Projecting complex categories: biodynamic wine producers’ online identity
Kenneth A. Fox, Grant Alexander WilsonThis paper aims to investigate how producers of biodynamic and sustainable wine portray their brand identity online.
Exploring new-product selling challenges in the FMCG sector: a qualitative method approach
Archana Sharma, Mahim SagarThe study aims to identify salespeople’s challenges while selling newly launched products in the fast-moving consumer goods (FMCG) sector by examining the holistic environment in…
Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review
Johanna Gummerus, Catharina von Koskull, Hannele Kauppinen-Räisänen, Gustav MedbergPast research on luxury is fragmented resulting in challenges to define what the construct of luxury means. Based on a need for conceptual clarity, this study aims to map how…
Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry?
Zahy Ramadan, Maya Farah, Norma Al RahbanyFollowing the changes in consumer behavior in the hospitality industry due to the Covid-19 pandemic, Amazon launched “Explore”, an interactive livestreaming customized service…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood