Qualitative Market Research

Issue(s) available: 107 – From Volume: 1 Issue: 1, to Volume: 27 Issue: 1

Strapline:

An International Journal
Subject:

Cover of Qualitative Market Research
Volume 27
Volume 26
  • Issue 5 2023
  • Issue 4 2023 Re-imagining Marketing in a Post-Pandemic World: Challenges, Strategies, and Solutions
  • Issue 3 2023
  • Issue 2 2023 Sacred Journeys: Moving in, out and around sacred spaces
  • Issue 1 2023
Volume 25
Volume 24
  • Issue 5 2021
  • Issue 4 2021 All Change No Change: Addressing Contemporary Marketing Issues in the MENA Countries
  • Issue 3 2021
  • Issue 2 2021
  • Issue 1 2021 Epistemological challenges in studying domestic and family life
Volume 23
  • Issue 4 2020 Branding and Brand Management: Theory, Research, and Practice
  • Issue 3 2020 Communication and Social Media Management: Theory, Research, and Practice
  • Issue 2 2020
  • Issue 1 2020
Volume 22
  • Issue 5 2019
  • Issue 4 2019 Food, Pleasure, and Consumer Well-Being: Contributions to Marketing and Theory
  • Issue 3 2019
  • Issue 2 2019 The Impact of Social Media in Marketing Part 2
  • Issue 1 2019 The Impact of Social Media in Marketing - Part 1
Volume 21
  • Issue 4 2018 Revisiting Holbrook and Hirschman 35 years after
  • Issue 3 2018
  • Issue 2 2018 Qualitative Research at the Marketing/Entrepreneurship interface
  • Issue 1 2018
Volume 20
Volume 19
Volume 18
  • Issue 4 2015 Journey to the West: rethinking the role of Asian consumer culture in the global marketplace
  • Issue 3 2015
  • Issue 2 2015
  • Issue 1 2015
Volume 17
Volume 16
  • Issue 4 2013
  • Issue 3 2013 The Female Consumer in the 21st Century
  • Issue 2 2013
  • Issue 1 2013 Addressing the Mega Imbalance Interpretive Exploration of Asia
Volume 15
Volume 14
Volume 13
  • Issue 4 2010 Projective Techniques
  • Issue 3 2010
  • Issue 2 2010
  • Issue 1 2010 Celebrating excellence in audiovisual representations in market research
Volume 12
Volume 11
Volume 10
  • Issue 4 2007 Brand, identity and reputation in SMEs and entrepreneurial organisations
  • Issue 3 2007
  • Issue 2 2007 Developments in human observation methodologies
  • Issue 1 2007
Volume 9
Volume 8
  • Issue 4 2005 Ethics in marketing sea change or Potemkin village
  • Issue 3 2005
  • Issue 2 2005 New paths to thick descriptions innovativeness in data collection and interpretation
  • Issue 1 2005
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1

ISSN:

1352-2752

Online date, start – end:

1998

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Fiona Spotswood