Qualitative Market Research
Issue(s) available: 84 – From Volume: 1 Issue: 1, to Volume: 22 Issue: 2
Strapline:
An International JournalCategory:
MarketingVolume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Recent Articles
- Keeping it Real with Bruce Springsteen: How A Celebrity Brand Survives via Narrative, Authenticity, and Transparency
- Causality in Qualitative Market and Social Research
- CONCEPTUALIZING AND MANAGING CORPORATE LOGO: A QUALITATIVE STUDY
- Navigating market opportunity: traditional market research and deep customer insight methods
- Bridging Advertising Practitioner Theories and Academic Theories on How to Communicate Effectively with Men and Women
- Making Sense of Heritage Luxury Brands: Consumer Perceptions across Different Age Groups
- Employing a Dramaturgical Lens to the Interpretation of Brand Online Social Networking: Evidence of Augmented Self
- A Process View of the Role of Integrated Marketing Communications during Brand Crises
- Food portions and consumer vulnerability: qualitative insights from older consumers
- Exploring Behavioral Branding: Managing Convergence of Brand Attributes and Vogue
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr Andrew Lindridge