Qualitative Market Research
Issue(s) available: 89 – From Volume: 1 Issue: 1, to Volume: 23 Issue: 2
Strapline:
An International JournalCategory:
Marketing
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
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Issue 4 2015 Journey to the West: rethinking the role of Asian consumer culture in the global marketplace
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Issue 3 2015
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Issue 2 2015
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Issue 1 2015
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Relational dialectics: researching change in intercultural families
Donal Rogan, Gillian Hopkinson, Maria PiacentiniThis paper aims to adopt a relational dialectics analysis approach to provide qualitative depth and insight into the ways intercultural families manage intercultural…
Higher education: a once-in-a-lifetime purchase
Hsiao-Pei Yang, Dorothy Yen, John M.T BalmerDrawing on infrequent purchase and university selection literature, the purpose of this study is to make theoretical contributions to the identification and comprehension…
Brand-reseller representative relationship for enablement: a research agenda
Suraksha Gupta, Len Tiu WrightThe purpose of this study is to bring theories of branding and relationship marketing together under the lens of the brand manager and reseller relationship for…
Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach
Shahzeb Hussain, T.C. Melewar, Constantinos Vasilios Priporas, Pantea ForoudiThis paper aims to use signalling theory to examine the concept of advertising credibility and its effects on brand credibility, brand image, corporate credibility and…
Managing marketing communications: Customer-initiated contact on Israeli Facebook brand pages
Dorit Zimand Sheiner, Tamar LahavThis study aims to focus on customer-initiated contact (CIC) discourse on Facebook brand pages. It concentrates on how brands manage CIC on Facebook when customers are…
Investigating consumer experience in hybrid museums: a netnographic study
Juliette Passebois Ducros, Florence EuzébyHybrid structures are emerging in the leisure sector that are neither museums nor amusement parks, but which borrow elements from both. Dedicated to the exploration of a…
Developing corporate communications: insights from the Italian scenario
Maria Palazzo, Pantea Foroudi, Philip J. Kitchen, Alfonso SianoBased on the managerial perceptions from large firms, this paper aims to explore the emergence, growth and importance of corporate communications and how it is evolving…
Service brand rehab: diagnosing trust repair mechanisms
Elvira Bolat, Julie Robson, Kokho Jason Sit, Shannon Birch-Chapman, Samreen Ashraf, Juliet Memery, Caroline JacksonThis paper aims to understand consumers’ response to the trust repair mechanisms adopted by corporate brands in a service sector context following prominent trust damaging…
The listening guide: voice-centred-relational analysis of private subjectivities
Martina Hutton, Charlotte LystorThis paper focuses on the analytical importance of voice and the value of listening and representing voices in private contexts. It highlights the under-theorised position…
Managing omni-customer brand experience via augmented reality: A qualitative investigation in the Italian fashion retailing system
Maria Teresa Cuomo, Debora Tortora, Giuseppe Festa, Francesca Ceruti, Gerardino MetalloThe adoption of augmented reality (AR) settings represents an extraordinary opportunity to enrich the value of the omni-customer brand experience, especially in fashion…
The use of new technologies for corporate marketing communication in luxury retailing: Preliminary findings
Rosanna Passavanti, Eleonora Pantano, Constantinos Vasilios Priporas, Saverino VerteramoThe purpose of this paper is to explore the extent to which luxury brand retailers use new technologies as a tool for corporate marketing communication.
Intra-organizational brand resistance and counter-narratives in city branding – a comparative study of three Danish cities
Marianne Wollf Lundholt, Ole Have Jørgensen, Bodil Stilling BlichfeldtThis study aims to contribute to an increased understanding of intra-organizational city brand resistance by identifying and discussing different types of…
Ethical dilemmas in studying family consumption
Ratna Khanijou, Daniela PiraniThe purpose of this paper is to explore the types of ethical challenges and dilemmas researchers face when engaging in family consumption research.
Experiencing family ethnography: challenges, practicalities and reflections on practice
Cathriona Nash, Lisa O'Malley, Maurice PattersonThe purpose of this paper is to offer a critical reflection on the experience and challenges associated with conducting a family ethnography along with methodological…
Corporate branding and value creation for initiating and managing relationships in B2B markets
Sena Ozdemir, Suraksha Gupta, Pantea Foroudi, Len Tiu Wright, Teck-Yong EngThis study aims to fill a gap in branding literature concerning the effect of corporate brand relationships on brand value through the case study method in a…
Constructing consensus and conflicts : Dynamics in regional place marketing collaboration
Juha HalmeThis paper aims to discursive dynamics in place marketing collaboration, which has the potential to construct common ground between stakeholders or provoke discursive…
Exploring native advertising in Turkey: insights from digital immigrants and digital natives
Sema Misci Kip, Pınar Umul ÜnsalThis study aims to achieve broad insights into perceptions and attitudes of Turkish digital immigrants (DI) and digital natives (DN) toward native advertising (NA) format.
Researching family food decision making processes: highlights, hits and pitfalls when including young children’s perspectives
Alice Grønhøj, Malene GramThe aim of this paper is to demonstrate and discuss a number of child-centric research methods/stimuli involving young children (5-6 years old) in interviews without, and…
Place overbranding and how to prevent it: Combining two conceptual and methodological approaches
Kirill Rozhkov, Konstantin Khomutskii, Robert Romanowski, Norberto Muniz-MartinezThis paper aims to present concepts and tools for developing place branding that protects places from overbranding, redundant promotion and excessive tourism.
The artification of corporate identity: aesthetic convergences of culture and capital
Angela BargendaThe purpose of this paper is to critically examine the claim that artworks and corporate art collections contribute a qualitative dimension to corporate identity by…
Public evaluation of the ethics of tobacco marketing in Indonesia: symbiotic ethical approach
Nathalia Christiani Tjandra, Lukman Aroean, Yayi Suryo PrabandariThis article aims to explore the public evaluation of the ethics of marketing tobacco in Indonesia through the theoretical lens of normative ethics.
An evaluation of the effect of interconnectedness and the state of the relationships in a triad: a dynamic approach
Nathalia Christiani Tjandra, John Ensor, Maktoba Omar, John R. ThomsonThis study aims to investigate the applicability of Ritter’s (2000) framework of interconnectedness in a triadic relationship between a provider, intermediaries and…
From CSR to CSI: Analysing consumers’ hostile responses to branding initiatives in social media-scape
Agostino Vollero, Maria Palazzo, Alfonso Siano, Pantea ForoudiThe purpose of this paper is to analyses consumers’ hostile responses and “creative” re-interpretation of a proactive corporate social responsibility (CSR) brand…
Exploiting online environment to engage customers: social commerce brand community
Maria Teresa Cuomo, Alice Mazzucchelli, Roberto Chierici, Francesca CerutiTaking jointly into account social commerce and online brand community, this paper aims to investigate how the growth of social commerce and the fast adoption of online…
Why would anyone come to Corfu to have a Heineken?
T.C. Melewar, Heather SkinnerThis paper aims to examine brand-naming decisions, along with other management decisions that affect tourist experiences, such as visitor tours and souvenir appropriation…
Internationalisation and branding strategy: A case of the English Premier League’s success in an emerging market
Robert E. Hinson, Ellis Osabutey, John Paul Kosiba, Frederick O. AsieduThe purpose of this study is to analyse how professional football clubs have attained success with internationalisation and branding strategies in foreign markets.
Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis
Ammar Abdellatif Sammour, Weifeng Chen, John M.T. BalmerThis paper aims to study the corporate heritage brand traits and corporate heritage brand identity by concentrating on developing key dimensions for the corporate heritage…
Conceptualizing corporate identity in a dynamic environment
Marwa Tourky, Pantea Foroudi, Suraksha Gupta, Ahmed ShaalanThis study aims to revisits the meaning of corporate identity (CI) in practice to identify its key dimensions and the interrelationships between them and to provide…
The evaluation of the impact of innovation management capability to organisational performance
Javad Izadi Z.D., Sayabek Ziyadin, Maria Palazzo, Mendip SidhuThe purpose of this study is to investigate the impact of innovation management capability on organisational performance. Based on the resource-advantage theory, this…
The depth of brand engagement funnel: dimensionalizing interaction in social media brand communities
George RossolatosThis paper aims to contribute to the augmenting literature on consumer brand engagement (CBE) in social media brand communities (SMBCs) by offering the model of the depth…
Investigating internal market orientation: is context relevant?
Qionglei Yu, Bradley R. Barnes, Yu YeThrough undertaking qualitative research within different industrial contexts, the study aims to address the following: How do practitioners in non-service organisations…
Enhancing brand value using corporate social responsibility initiatives: Evidence from financial services brands in Saudi Arabia
Ahmed Suhail Ajina, Sanjit Roy, Bang Nguyen, Arnold Japutra, Ali Homaid Al-HajlaThis study aims to investigate employees’ perceptions of socially responsible financial services brands in Saudi Arabia. The study also identifies the motives and…
How to boost place branding leveraging on community relations: An exploration of the banking sector in Ghana
Maria Palazzo, Linda Deigh, Pantea Foroudi, Alfonso SianoThis paper aims to explore the relationship between community relations (CR) and the concept of place branding (PB) by analysing several companies in a developing…
Heritage luxury brands: insight into consumer motivations across different age groups
Lama HalwaniDespite growing attention to the heritage dimension of luxury brands, little research has been undertaken on how motivation may influence the consumption behavior of…
Establishing psychological relationship between female customers and retailers: A study of the small- to medium-scale clothing retail industry
Dilini Edirisinghe, Alireza Nazarian, Pantea Foroudi, Andrew LindridgeThe purpose of this qualitative study is to investigate how young female customers establish psychological relationships with small- to medium-scale retail stores over…
Interrogating place brand – a case of two cities
Sanya OjoThis study aims to investigate the reverse effect of the country of origin’s reputation on the notion of place brand.
Selfie stick accounts: extending and engaging visual methods in contemporary family practice
David Marshall, Teresa DavisThe purpose of this paper is to consider the challenges of using participant-produced photographs in family food research.
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr Andrew Lindridge
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