Qualitative Market Research
Issue(s) available: 92 – From Volume: 1 Issue: 1, to Volume: 24 Issue: 1
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An International JournalCategory:
Marketing
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Issue 4 2015 Journey to the West: rethinking the role of Asian consumer culture in the global marketplace
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Issue 3 2015
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Issue 2 2015
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Issue 1 2015
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Volume 1
Online shopping in a restrictive society: lessons from Saudi Arabia
Stuart Roper, Eman S. AlkhalifahWestern consumers are able to take shopping for granted, their major restriction being financial. This study aims to understand motivations to buy fashion items online in…
Image formation in a destination threatened by terrorism: understanding the role of motivations
Cherifa Lakhoua, Azza Temessek, Mona Khadija BaccoucheThis paper aims to explore the formation of a destination image (DI) threatened by terrorism. The study sheds light mainly on the 2015 terrorist attacks targeting a beach…
Entrepreneurship via social networks – “connected woman” in Lebanon
Jessica Lichy, Jillian Dawes Farquhar, Maher KachourThe purpose of this paper is to extend understanding of marketing in MENA by investigating how women entrepreneurs use social networking sites (SNS) in marketing their…
Luxury brands’ use of CSR and femvertising: the case of jewelry advertising
Stephanie A. Pankiw, Barbara J. Phillips, David E. WilliamsLuxury brands seek to differentiate themselves from competitors by engaging in corporate social responsibility (CSR) practices. Although many luxury brands participate in…
“Baranda”: structure and praxis of “Onibaranda” (micro-middlemen) in Yorubaland
Isaac Akintoyese Oyekola, Oluyinka Olutola OlajireThis study aims to investigate the historical antecedent of baranda practice, marketing strategies of Onibaranda, as well as the benefits and challenges associated with…
The role of social media to generate social proof as engaged society for stockpiling behaviour of customers during Covid-19 pandemic
Muhammad NaeemThe use of social media and information exchange increased during Covid-19 pandemic because people are isolated and working from home. The use of social media enhances…
A consumption timecycle: contextually situated and temporally recurring experiences
Toni Ryynänen, Visa HeinonenTemporal consumption experiences have been conceptualised as universal, subjective or practice-based experiences. Little research, though, addresses such experiences in…
Brand loyalty among low-income consumers?
Murilo Carrazedo Costa Filho, Roberto P.Q. Falcao, Paulo Cesar de Mendonça MottaLow-income consumers (LICs) have gained more attention from marketers after Prahalad and Hart (2004) called attention to untapped opportunities among the world’s poorest…
The depth of brand engagement funnel: dimensionalizing interaction in social media brand communities
George RossolatosThis paper aims to contribute to the augmenting literature on consumer brand engagement (CBE) in social media brand communities (SMBCs) by offering the model of the depth…
Heritage destination love
Konstantinos Andriotis, Pantea Foroudi, Reza MarviAlthough love has received considerable attention in the marketing literature, there is limited past research on love in a tourism context. This study aims to overcome…
Investigating consumer experience in hybrid museums: a netnographic study
Juliette Passebois Ducros, Florence EuzébyHybrid structures are emerging in the leisure sector that are neither museums nor amusement parks, but which borrow elements from both. Dedicated to the exploration of a…
Heritage luxury brands: insight into consumer motivations across different age groups
Lama HalwaniDespite growing attention to the heritage dimension of luxury brands, little research has been undertaken on how motivation may influence the consumption behavior of…
From CSR to CSI: Analysing consumers’ hostile responses to branding initiatives in social media-scape
Agostino Vollero, Maria Palazzo, Alfonso Siano, Pantea ForoudiThe purpose of this paper is to analyses consumers’ hostile responses and “creative” re-interpretation of a proactive corporate social responsibility (CSR) brand…
Conceptualizing corporate identity in a dynamic environment
Marwa Tourky, Pantea Foroudi, Suraksha Gupta, Ahmed ShaalanThis study aims to revisits the meaning of corporate identity (CI) in practice to identify its key dimensions and the interrelationships between them and to provide…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Andrew Lindridge
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