Qualitative Market Research

Issue(s) available: 93 – From Volume: 1 Issue: 1, to Volume: 24 Issue: 2

Strapline:

An International Journal

Category:

Marketing

Cover of Qualitative Market Research

Volume 24

  • Issue 2 2021
  • Issue 1 2021 Epistemological challenges in studying domestic and family life

Volume 23

  • Issue 4 2020 Branding and Brand Management: Theory, Research, and Practice
  • Issue 3 2020 Communication and Social Media Management: Theory, Research, and Practice
  • Issue 2 2020
  • Issue 1 2020

Volume 22

  • Issue 5 2019
  • Issue 4 2019 Food, Pleasure, and Consumer Well-Being: Contributions to Marketing and Theory
  • Issue 3 2019
  • Issue 2 2019 The Impact of Social Media in Marketing Part 2
  • Issue 1 2019 The Impact of Social Media in Marketing - Part 1

Volume 21

  • Issue 4 2018 Revisiting Holbrook and Hirschman 35 years after
  • Issue 3 2018
  • Issue 2 2018 Qualitative Research at the Marketing/Entrepreneurship interface
  • Issue 1 2018

Volume 20

  • Issue 4 2015 Journey to the West: rethinking the role of Asian consumer culture in the global marketplace
  • Issue 3 2015
  • Issue 2 2015
  • Issue 1 2015
  • Issue 4 2013
  • Issue 3 2013 The Female Consumer in the 21st Century
  • Issue 2 2013
  • Issue 1 2013 Addressing the Mega Imbalance Interpretive Exploration of Asia
  • Issue 4 2010 Projective Techniques
  • Issue 3 2010
  • Issue 2 2010
  • Issue 1 2010 Celebrating excellence in audiovisual representations in market research
  • Issue 4 2007 Brand, identity and reputation in SMEs and entrepreneurial organisations
  • Issue 3 2007
  • Issue 2 2007 Developments in human observation methodologies
  • Issue 1 2007
  • Issue 4 2005 Ethics in marketing sea change or Potemkin village
  • Issue 3 2005
  • Issue 2 2005 New paths to thick descriptions innovativeness in data collection and interpretation
  • Issue 1 2005

ISSN:

1352-2752

Online date, start – end:

1998

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Andrew Lindridge