The purpose of this paper is to focus on the transactional relationship between retailers and handicrafts suppliers using case study research.
Various reports on the handicraft sector were studied. Interactions with industry experts also helped clarify various issues confronting the industry. Preliminary visits to organizations working in this area were undertaken to know the ground realities of the handicraft sector.
To prove the reliability of the case study process and enable others to replicate it, the steps and procedures must be clearly explicit and well documented in the final report. In this research, the steps that are followed to collect the data have been described in detail so that other researchers can apply the case study process and achieve similar results.
Scholarship focussing on organised retail as well as handicrafts production and marketing is well developed. There is vast literature on the former from the developed economies though the Indian context is only beginning to be researched. Similarly, there are a large number of scholarly and popular writings on the latter. Yet, there is a paucity of scholarship on the buyer-supplier transactions.
This research was carried out when the author was a research scholar at Institute of Rural Management Anand (IRMA). The author is grateful to Professor Debi Prasad Mishra (IRMA) for his comments and acknowledges the financial assistance provided by IRMA during the study.
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