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E-career canvas for individuals’ initiative and MBA graduate employability: an exploratory study

Pinaki Nandan Pattnaik (Department of Management Studies, NALSAR University of Law, Hyderabad, India)
Mahendra Kumar Shukla (Department of Management Studies, NALSAR University of Law, Hyderabad, India)

Quality Assurance in Education

ISSN: 0968-4883

Article publication date: 10 January 2022

Issue publication date: 24 March 2022

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Abstract

Purpose

The purpose of this paper is to propose a model developed through a thorough qualitative analysis of pertinent stakeholder perceptions that can be used to map Master of Business Administration (MBA) students’ aspirations, goals, strengths and weaknesses to create optimal interventions and enable better employability.

Design/methodology/approach

This study used an exploratory research design. The authors conducted interviews with 60 stakeholders to identify themes that form constituents of the E-Career Canvas for Individuals (E-CCI) model. To assess the impact of the proposed initiative, 30 random participants were chosen for interviews from among alumni, present students, faculty, recruiters and the university administration across five years.

Findings

The proposed model captures the short-term and long-term goals of students concerning their career aspirations. This study has qualitatively explored the impacts of the E-CCI initiative on graduating students’ outcomes. The impacts are positive. The findings also suggest that recruiters do experience an incremental difference among graduates who have participated in the E-CCI program at an educational institute in India.

Practical implications

Business schools may adopt this model to create profiles of their MBA students. Students, as well as institutional administration, may work on mitigating the shortcomings and weaknesses identified through E-CCI initiatives and target the roles matching the profiles of students during placements.

Originality/value

This paper presents a novel model of E-CCI to capture the aspirations of MBA graduates and direct them to fulfil their goals. This study takes into consideration the viewpoints of key stakeholders involved to map the effectiveness of the model.

Keywords

Citation

Pattnaik, P.N. and Shukla, M.K. (2022), "E-career canvas for individuals’ initiative and MBA graduate employability: an exploratory study", Quality Assurance in Education, Vol. 30 No. 2, pp. 221-235. https://doi.org/10.1108/QAE-06-2021-0098

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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