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Comparing digital libraries with social media from the dual route perspective

Xianjin Zha (School of Information Management, Center for Studies of Information Resources, Wuhan University, Wuhan, China)
Kunfeng Liu (School of Information Management, Wuhan University, Wuhan, China)
Yalan Yan (Evergrande School of Management, Center for Service Science and Engineering, Wuhan University of Science and Technology, Wuhan, China)
Guanxiang Yan (Laboratory Center for Library and Information Science, School of Information Management, Wuhan University, Wuhan, China)
Jia Guo (School of Information Management, Wuhan University, Wuhan, China)
Fenfang Cao (School of Information Management, Wuhan University, Wuhan, China)
Yunzhi Wang (School of Information Management, Wuhan University, Wuhan, China)

Online Information Review

ISSN: 1468-4527

Article publication date: 12 August 2019

Abstract

Purpose

Digital libraries and social media have emerged as two prominent online information sources with different characteristics. The purpose of this paper is to compare digital libraries and social media from the perspective of the dual route model which outlined a general framework of central and peripheral route-induced attitude change.

Design/methodology/approach

Research hypotheses were developed and data collected from users of digital libraries and social media were used for data analysis. The paired samples t-test was employed to compare the means.

Findings

Both central route (information quality) and peripheral route (source credibility and reputation) of digital libraries are higher than those of social media.

Practical implications

The important status of digital libraries as conventional information sources should be propagated by various “marketing” ways. Managers of digital libraries should encourage their users to use both digital libraries and social media so that some unique advantage of social media could usefully complement digital libraries. They should also recognize the challenge brought by social media and try various ways to enhance reputation.

Originality/value

Building on the dual route model, this study compares digital libraries and social media in terms of the central route and peripheral route, which the authors believe presents a new lens for digital library research and practice alike.

Keywords

Acknowledgements

This study is supported by the National Natural Science Foundation of China (Grant Nos 71573195, 71774126, 71874124, 91646206, 71804136).

Citation

Zha, X., Liu, K., Yan, Y., Yan, G., Guo, J., Cao, F. and Wang, Y. (2019), "Comparing digital libraries with social media from the dual route perspective", Online Information Review, Vol. 43 No. 4, pp. 617-634. https://doi.org/10.1108/OIR-11-2017-0344

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited