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What facilitates users’ compliance willingness to health information in online health communities: a subjective norms perspective

Cuicui Feng (School of Information Management, Central China Normal University, Wuhan, China)
Ming Yi (School of Information Management, Central China Normal University, Wuhan, China)
Min Hu (School of Information Management, Central China Normal University, Wuhan, China)
Fuchuan Mo (School of Information Management, Wuhan University, Wuhan, China)

Online Information Review

ISSN: 1468-4527

Article publication date: 17 April 2024

110

Abstract

Purpose

The environment in which users acquire medical and health information has changed dramatically, with online health communities (OHCs) emerging as an essential means for accessing health information. It is imperative to comprehend the factors that shape the users' compliance willingness (UCW) to health information in OHCs.

Design/methodology/approach

This study adopted the information adoption model (IAM) and theory of planned behavior (TPB) to investigate the influence of argument quality (AQ), source credibility (SC) and subjective norms (SN) on UCW while considering the two types of online health information – mature and emerging treatments. The authors conducted an explanatory-predictive study based on a 2 (treatment types: mature vs. emerging) * 2 (AQ: high vs. low) * 2 (SC: high vs. low) scenario-based experiment, using the partial least squares structural equation modeling (PLS-SEM).

Findings

SC positively influences AQ. AQ, SC and SN contribute to information usefulness (IU). These factors positively affect UCW through the mediation of IU. SN were found to improve UCW directly. Moreover, the moderating effect of SC on AQ and IU was more substantial for emerging treatments.

Originality/value

The research model integrates IAM and TPB, considering information types as an additional variable. The approach and findings provide a valuable explanation for UCW to health information in OHCs.

Keywords

Acknowledgements

This work is supported by the National Social Science Foundation of China titled “Research on Knowledge Co-creation Mechanism and Guidance Mechanism of Online Health Community” (Grant No. 21ATQ006).

Corrigendum: It has come to the attention of the publisher of Online Information Review that the following article by Feng, C., Yi, M., Hu, M. and Mo, F. (2024), “What facilitates users’ compliance willingness to health information in online health communities: a subjective norms perspective”, Online Information Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/OIR-09-2023-0461, included an incorrect Funding acknowledgement. The correct Funding acknowledgement is: This work is supported by the National Social Science Foundation of China titled “Research on Knowledge Co-creation Mechanism and Guidance Mechanism of Online Health Community” (Grant No. 21ATQ006).

The author sincerely apologises to the readers for any inconvenience caused.

Citation

Feng, C., Yi, M., Hu, M. and Mo, F. (2024), "What facilitates users’ compliance willingness to health information in online health communities: a subjective norms perspective", Online Information Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/OIR-09-2023-0461

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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