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Alliance justice and relational performance: the mediating role of boundary spanners' citizenship behaviors

Xuan Bai (Department of Marketing, Southwestern University of Finance and Economics, Chengdu, China)
Julie Juan Li (Department of Marketing, City University of Hong Kong, Kowloon Tong, Hong Kong)

Management Decision

ISSN: 0025-1747

Article publication date: 16 July 2020

Issue publication date: 22 January 2021

396

Abstract

Purpose

The purpose of this paper is to examine the types of justice that affect knowledge acquisition and opportunism in strategic alliances and how these justice mechanisms function.

Design/methodology/approach

Data were collected from both top-level and operating-level boundary spanners in 295 strategic alliances in China (a total of 590 boundary spanners). A structural equation model (SEM) with bias-corrected bootstrap method was used to test the hypotheses.

Findings

The results show that although both procedural justice and distributive justice are important in deterring opportunism, procedural justice is more effective at enhancing knowledge acquisition than distributive justice is. The results also demonstrate that boundary spanners' helping behaviors are more effective at fostering knowledge acquisition, whereas boundary spanners' voice behaviors have more impact on mitigating opportunism. In addition, boundary spanners' citizenship behaviors partially mediate the relationship between justice and interfirm-level performance.

Originality/value

This study adds a boundary-spanning lens to justice literature by uncovering the missing link between justice and alliance outcomes.

Keywords

Citation

Bai, X. and Li, J.J. (2021), "Alliance justice and relational performance: the mediating role of boundary spanners' citizenship behaviors", Management Decision, Vol. 59 No. 2, pp. 223-239. https://doi.org/10.1108/MD-04-2019-0523

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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