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Entrepreneurial public leadership: 5As framework for wellness promotion

Grant Beebe (Department of Management, School of Business Administration, University of Mississippi, Oxford, Mississippi, USA)
Milorad Novicevic (Department of Management, School of Business Administration, University of Mississippi, Oxford, Mississippi, USA)
Ifeoluwa Tobi Popoola (Department of Management, School of Business Administration, University of Mississippi, Oxford, Mississippi, USA)
Joseph (Jody) Holland (Department of Public Policy Leadership, College of Liberal Arts, University of Mississippi, Oxford, Mississippi, USA)

Management Decision

ISSN: 0025-1747

Article publication date: 6 November 2018

Issue publication date: 5 July 2019

Abstract

Purpose

The purpose of this paper is to develop a 5As framework for entrepreneurial nudge public leadership for health and wellness promotion based on two exemplary cases in Mississippi.

Design/methodology/approach

The authors use a “case within a case” study design to develop the 5As public influence framework for entrepreneurial public leadership.

Findings

Based on the investigated cases of healthcare and wellness promotion in Hernando and Charleston, Mississippi, the authors developed the 5As framework for wellness promotion dimensions of awareness, assistance, alignment, association, and assessment. This framework is applicable to the lived experiences of community members, leaders, healthcare providers, and government.

Research limitations/implications

The study results provide a compelling insight into early-stage formation of entrepreneurial public leadership. However, the study results lack generalizability due to the case study approach used.

Practical implications

This study can assist entrepreneurial public leaders and policy-makers align their strategic wellness goals, initiatives, and policies that motivate community members to seek and receive supporting services.

Originality/value

Developing an original framework for wellness promotion useful to both healthcare practitioners and public leaders, this study contributes to the extant literature on public health leadership and proposes mechanisms for addressing community wellness needs. The framework is designed to address public health concerns by integrating public leadership strategies aimed at linking with existing community wellness and healthcare services.

Keywords

Citation

Beebe, G., Novicevic, M., Popoola, I.T. and Holland, J.(J). (2019), "Entrepreneurial public leadership: 5As framework for wellness promotion", Management Decision, Vol. 57 No. 7, pp. 1443-1456. https://doi.org/10.1108/MD-04-2017-0413

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited