Organizational policies as a means of sharing sports values among athletes: the role of social capital

Abstract

Purpose

Some sports organizations have a strategic objective of promoting human and social development through sports. However, it can be challenging to ensure that these objectives, conveyed by the board, are fully internalized by the athletes. From the perspective of inter-organizational networks, this dissemination can occur through strategic alignment and diffusion of social capital. Therefore, the authors wanted to analyze if organizational policies from sports organizations are related to athletes' perception of social capital and strategic alignment.

Design/methodology/approach

The authors conducted a sequential mixed-method research. Firstly, a pilot study was conducted with two exploratory interviews with key informants from a sports organization, supported by documentary data from this organization. A thematic content analysis was carried out to identify relevant categories and subcategories to prepare a quantitative research instrument. In the second phase, a questionnaire was applied to 159 student-athletes from this organization. The collected data were analyzed by multiple linear regression.

Findings

From the pilot study, a set of five elements of strategic alignment, and three elements of social capital in the sports organization context were provided. In the quantitative phase, the authors identified that social capital is related to athletes' perception of shared values internalization in a sports organization, but strategic systems were not.

Practical implications

Sports managers could better promote internal policies if there is social capital among athletes rather than implementing top-down deployed communications.

Social implications

Policymakers could better predict the effectiveness of a foment request by sports organizations considering not only strategic systems communication deployment but also the existence of social capital in a sports organization. It is a broader mechanism to understand the capacity of a sports organization in disseminating good values among their members.

Originality/value

Different from traditional companies, in sports organizations, only social capital is related to the internalization of organizational policy by athletes rather than strategic alignment initiatives.

Citation

Oliveira, T.C.d., Carneiro-da-Cunha, J.A., Colagrai, A.C., Ferreira, M.P. and Mazieri, M.R. (2024), "Organizational policies as a means of sharing sports values among athletes: the role of social capital", Journal of Strategy and Management, Vol. 17 No. 3, pp. 444-465. https://doi.org/10.1108/JSMA-03-2022-0045