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The factors that influence small and medium enterprises’ intention to adopt the government credit program

Rofikoh Rokhim (Universitas Indonesia Fakultas Ekonomi, Depok, Indonesia)
Iin Mayasari (Universitas Paramadina, Jakarta, Indonesia)
Permata Wulandari (Universitas Indonesia Fakultas Ekonomi, Depok, Indonesia)

Journal of Research in Marketing and Entrepreneurship

ISSN: 1471-5201

Article publication date: 2 June 2021

Issue publication date: 12 July 2021

503

Abstract

Purpose

This study aims to analyze the adoption of the people entrepreneurship credit with online platform – a government-sponsored subsidy of small and medium enterprises to reduce poverty and to improve welfare – in the Central Java, Indonesia. The objective of the research is also to analyze the motivation of small and medium enterprises to adopt the credit with online platform in supporting business activities. The research framework used the technology acceptance model – the effect of perception of usefulness, perception of ease of use, subjective norm and four As – availability, affordability, awareness, acceptability and trust – to analyze them as the determinants on the intention to adopt the People Entrepreneurship Credit.

Design/methodology/approach

The quantitative method with survey was deployed in the study by distributing questionnaires. The number of collected data was 380 credit users, and the criteria used for the respondents were the small entrepreneurs with the use of the people entrepreneurship credit as the micro credit program.

Findings

Results indicated that perception of usefulness, perception of ease of use, subjective norm, availability, trust and affordability have direct effect on the intention to adopt the credit. Interestingly, the strongest direct effect on the adoption intention was more likely to come from the perception of ease of use. Meanwhile, awareness and acceptability have no direct effect on the intention to adopt.

Originality/value

This study provides new theoretical insights regarding the implementation of technology acceptance model to analyze the intention to adopt and the analysis of four As concept. The findings of the study will provide a better strategy for banking as service industries in formulating the program of credit access for the entrepreneurs to run the business properly.

Keywords

Citation

Rokhim, R., Mayasari, I. and Wulandari, P. (2021), "The factors that influence small and medium enterprises’ intention to adopt the government credit program", Journal of Research in Marketing and Entrepreneurship, Vol. 23 No. 1, pp. 175-194. https://doi.org/10.1108/JRME-01-2020-0013

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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