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Defending Your Brand

David Bishop (Department of Marketing, University of Otago, Dunedin, New Zealand)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 18 August 2014

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Citation

Bishop, D. (2014), "Defending Your Brand", Journal of Product & Brand Management, Vol. 23 No. 4/5, pp. 377-378. https://doi.org/10.1108/JPBM-11-2013-0452

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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