Digital transformation in AECO industry: impending dilemma in the Indian context

Abstract

Purpose

The Fourth Industrial Revolution (4IR) holds the potential to significantly improve capabilities and performances for architectural, engineering, construction and operation and maintenance (AECO) companies in India. The top management of such companies seems unsure and reluctant to implementation of the 4IR applications. The objective of this research is to identify the 4IR technology applications, which would have a significant impact on the operation of the AECO companies in India. Moreover, the paper further attempts to give a conceptual roadmap for the implementation of these 4IR technologies in the AECO value chain.

Design/methodology/approach

The nascent level of research in 4IR in construction necessitated the adoption of mixed methodologies in research. Hypothesis testing has been carried out on the quantitative data to ascertain the potential of 4IR technologies, which could significantly impact the AECO companies. Subsequently, qualitative research has been used to explore the reasons impacting the technology adoption and generate a possible road map for the implementation of the significant 4IR technology applications.

Findings

The AECO value chain is challenged due to its complexity, uncertainty, fragmented supply chains, myopic thinking and a culture reluctant to change. The study provides insights into the dilemmas of practitioners in the Indian context while exploring possible approaches to carry out the transformation in AECO.

Research limitations/implications

The study validation relied on the opinions, perspectives and recollections of respondents. The opinion of practicing professionals was limited to the Indian context.

Originality/value

The article may help leaders of AECO firms, industry associations, policymakers and academia to take steps in relevant directions to enable digital transformation.

Citation

Bhattacharya, S. and Pant, G. (2023), "Digital transformation in AECO industry: impending dilemma in the Indian context", Journal of Organizational Change Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JOCM-07-2023-0281