Does religiosity affect green entrepreneurial intention? Case study in Indonesia
Abstract
Purpose
This study aims to examine various factors influencing the inclination of students toward Green Entrepreneurial Intention (GEI), including University Support (USP), Family Support (FSP), Religiosity (REL), Commitment to Environment (CEN) and Green Entrepreneurial Motivation (GEM), as well as Attitude towards Green Entrepreneurship (AGM).
Design/methodology/approach
Data were collected through an online survey of Muslim students at Indonesian Islamic universities. A five-point Likert scale was used in the online questionnaire, with 419 processed data. Partial least squares structural equation modeling was used to analyze the data and test the relationship between the variables.
Findings
The results showed that AGM, CEN and REL impacted GEM. AGM was influenced by FSP but not by USP while GEI was significantly influenced by AGM, FSP and USP.
Research limitations/implications
The limitation of the study is the composition of the sample, consisting solely of Islamic university students. Another limitation is the variables used. Future studies should analyze other factors, such as role models, green knowledge or family background.
Practical implications
This study provided fresh perspectives by empirically establishing a framework for assessing GEI, considering REL variables, an unexplored area conceptually. Practically, it helped to advance sustainable entrepreneurship education, particularly in Islamic universities. Accordingly, it provided several practical contributions for universities to develop curricula that better support green entrepreneurship among students.
Originality/value
This study represented the first investigation into the influence of REL on GEI, specifically among university students. Furthermore, Stimuli, Organism and Response theory was used as a foundation for the development of the diverse variables under investigation.
Keywords
Acknowledgements
The researcher would like to thank the Higher Education Financing Center (BPPT) of the Indonesian Ministry of Education, Culture, Research and Technology (Kemendikbudristek) and the Education Fund Management Institute (LPDP) as funders/sponsors of this research, grant number 00138/J5.2.3./BPI.06/9/2022.
Citation
Pusparini, M.D., Bonang, D., Virgiawan, R., Sukmana, R., Lahuri, S.b. and Fedro, A. (2024), "Does religiosity affect green entrepreneurial intention? Case study in Indonesia", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-12-2023-0419
Publisher
:Emerald Publishing Limited
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