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Identifying halal logistics constraints in Brunei Darussalam

Mohamed Syazwan Ab Talib (UBD School of Business and Economics, Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 7 May 2020

Issue publication date: 20 July 2021



Despite the thriving global halal industry and logistics’ vital role in the halal supply chain, knowledge and research on halal logistics remain limited, particularly in Brunei Darussalam. Hence, the purpose of this paper is to understand the current state of knowledge by identifying the halal logistics constraints in Brunei Darussalam.


The paper uses the theory of constraints, inductive reasoning and support from a review of relevant academic journal articles, to uncover the hindering factors surrounding halal logistics in the country.


The paper identifies five critical issues, which occur from internal and external factors, that constraint the growth of halal logistics in Brunei Darussalam.

Research limitations/implications

The qualitative design limits this conceptual piece. However, the paper could be beneficial in informing the academic and industry circles of the potentials and challenges in Brunei Darussalam, particularly in its logistics sector.


This study is the first to investigate halal logistics in Brunei. The study positively contributes to the understanding of the halal logistics constraints in Brunei as well as adds to the growing body of halal logistics literature and enriching the halal research sphere.



Ab Talib, M.S. (2021), "Identifying halal logistics constraints in Brunei Darussalam", Journal of Islamic Marketing, Vol. 12 No. 6, pp. 1145-1158.



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