The embedded feelings in local gastronomy: a sentiment analysis of online reviews

Abstract

Purpose

This study aims to quantify the underlying feelings of online reviews and discover the role of seasonality in customer dining experiences.

Design/methodology/approach

This study applied sentiment analysis to determine the polarity of a given comment. Furthermore, content analysis was conducted based on the core attributes of the customer dining experiences.

Findings

Positive feelings towards the food and the service do not show a linear relationship, while the overall dining experiences increase in line with the positive feelings on food quality. Moreover, feelings towards the atmosphere of the restaurants are the most positive in peak season.

Practical implications

This study provides guidelines for restaurateurs regarding the aspects that need more attention in different seasons.

Originality/value

The paper contributes to the knowledge of customer feelings in local restaurants/gastronomy and the role seasonality plays in fostering such feelings. In addition, the novel methodological procedures provide insights for tourism research in discovering new dimensions in theories based on big data.

研究目的

本论文旨在量化在线评论中的情感导向以及发掘季节性对消费者用餐体验的作用。

研究设计/方法/途径

本论文采用情感分析法对既定评论做出情感判断。此外, 本文还依据消费者用餐体验中的核心价值采用了内容分析法。

研究结果

研究发现消费者对食物和服务的正向情感并不是线性关系。然而, 整体用餐体验与对食物质量的正向情感是线性正向的关系。此外, 消费者对饭店氛围的情感在旺季的时节是最为突出的。

研究实际意义

本论文对饭店从业者在不同季节的关注点上起到了指导作用。

研究原创性/价值

本论文对地方饭店/美食的消费者情感认知做出了贡献, 此外, 本论文还对季节性如何促进消费情感的作用做出了研究。本论文还采用了新型的研究方法, 这对于旅游研究来说, 做出了基于大数据的新理论研究方向。

Citation

Yu, C.-E. and Zhang, X. (2020), "The embedded feelings in local gastronomy: a sentiment analysis of online reviews", Journal of Hospitality and Tourism Technology, Vol. 11 No. 3, pp. 461-478. https://doi.org/10.1108/JHTT-02-2019-0028