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Decision-makers’ logic of control and SME international performance

Masoud Karami (Department of Marketing, School of Business, University of Otago, Dunedin, New Zealand)
Jintong Tang (Richard A. Chaifetz School of Business, Saint Louis University, Saint Louis, USA)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 6 October 2021

Issue publication date: 15 April 2022

487

Abstract

Purpose

This paper aims to investigate the mediating role of founders/managers’ logic of control in transforming experiential knowledge and human capital into successful international performance of small- and medium-sized enterprises.

Design/methodology/approach

Using a quantitative methodology, this study used hierarchical regression analysis to test the hypotheses.

Findings

Drawing upon effectuation theory, the study proposed and found empirical evidence for the logic of control as an important mechanism that transforms experiential knowledge and human capital into international performance.

Originality/value

This study contributes to the international entrepreneurship (IE) research by investigating how the application of logic of control by SME founders/managers enables them to make use of their experiential knowledge and human capital as important intangible means to achieve successful international performance. The study tested the model in New Zealand wherein SMEs play a central role in economic development and depend heavily on international markets for survival and growth.

Keywords

Acknowledgements

The authors disclosed receipt of the financial support provided by the Royal Society of New Zealand’s Marsden Research Grant (13-UOO-065).

Citation

Karami, M. and Tang, J. (2022), "Decision-makers’ logic of control and SME international performance", Journal of Business & Industrial Marketing, Vol. 37 No. 5, pp. 1138-1149. https://doi.org/10.1108/JBIM-11-2020-0516

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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