What do female and male entrepreneurs value in business accelerators?

Abstract

Purpose

Business accelerators facilitate new venture creation, and most research on the subject focuses on the performance of accelerated ventures. This paper aims to understand what entrepreneurs value in business accelerators and how this differs for women- and men-led ventures. The authors suggest that venture growth stage may play a mediating role in these relationships.

Design/methodology/approach

The authors use the resource-based view perspective to develop models of women- and men-led ventures’ valuation for business accelerator services. They also draw upon a database of 2,000 US entrepreneurs.

Findings

The authors found that, compared to men, women entrepreneurs place greater value on knowledge transfer benefits (i.e. business skills education) but lower value on networking benefits offered by accelerators. However, there are no significant differences in the valuations for these services between genders for high-growth ventures. Additionally, compared to men, women leading high-growth ventures place greater value on access to potential investors or funders.

Practical implications

This research serves as a practical guide for accelerator administrators and marketers who seek to adjust their business support offerings based on the value placed for the services by different populations of entrepreneurs.

Originality/value

The authors provide a business accelerator user’s perspective and highlight differences in valuation of accelerator services by women- and men-led ventures at different stages of venture growth.

Citation

Kwapisz, A. (2022), "What do female and male entrepreneurs value in business accelerators?", Journal of Business & Industrial Marketing, Vol. 37 No. 6, pp. 1208-1221. https://doi.org/10.1108/JBIM-11-2020-0510