Revenue generation capacity of college football programs during the 2008 global financial crisis: Effects of first-mover advantage
Journal of Accounting & Organizational Change
ISSN: 1832-5912
Article publication date: 30 September 2019
Issue publication date: 22 October 2019
Abstract
Purpose
The purpose of this paper is to analyse the effects of first-mover advantage (FMA) on revenue generation capacity (RGC) of US college football programmes during the 2008 global financial crisis.
Design/methodology/approach
The study used archival data analysed quantitatively using non-parametric regression in the form of binary logistic regression. The study was then framed and interpreted by the resource-dependence theory.
Findings
FMA was positively and statistically associated with donations, branding, media rights and ticket revenues, but not win–loss records. The binary logistic regression model was correctly classified at 82.1 per cent of the variance and indicated that branding and ticket revenues were mostly associated with FMA.
Research limitations/implications
The study was delimited to public college football programmes in the USA during the 2008 global financial crisis.
Practical implications
The findings indicated that despite the 2008 global financial crisis, FMA was positively associated with RGC but not win–loss records.
Originality/value
The study was pioneering in evaluating the effects of FMA as a source of competitive advantage in college football programmes during the challenging time of the 2008 global financial crisis.
Keywords
Citation
Omondi-Ochieng, P. (2019), "Revenue generation capacity of college football programs during the 2008 global financial crisis: Effects of first-mover advantage", Journal of Accounting & Organizational Change, Vol. 15 No. 3, pp. 496-512. https://doi.org/10.1108/JAOC-10-2018-0106
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited